Performance Marketing Specialist

About Us

KingMakers is a digital entertainment group proudly built in Africa, for Africa.

Since our beginnings in 2018, we’ve grown into a team of more than 700 professionals across Lagos, Cape Town, Madrid, Malta and London. Through our brands BetKing (Nigeria) and SuperSportBet (South Africa), we connect millions of fans every day.

Backed by MultiChoice Group, Africa’s largest pay-TV operator, we combine the credibility and reach of a major media company with the ambition and agility of a scale-up.

Our vision is bold: to be the African home of sports and iGaming entertainment, where play is innovative, inclusive and always responsible.

About The Role

Are you passionate about turning data into growth? As our Performance Marketing Specialist, you'll own the end-to-end execution of paid digital campaigns, using data, testing, and optimisation to drive profitable customer acquisition. This is a hands-on role where you'll have the autonomy to experiment, make impactful decisions, and directly influence business growth in a fast-paced, performance-driven environment. You'll work closely with Creative, CRM, Product, and Analytics teams to maximise campaign performance and uncover new growth opportunities.

What You’ll Be Doing

• Own the execution and optimisation of paid digital campaigns across multiple channels.
• Manage marketing budgets to maximise ROI and drive profitable customer acquisition.
• Monitor, analyse, and report on campaign performance using key marketing metrics.
• Continuously test creatives, audiences, bidding strategies, and landing pages to improve results.
• Optimise campaigns based on customer value (NGR/LTV), not just cost per acquisition (CPA).
• Identify new growth opportunities, channels, and audience segments.
• Scale high-performing campaigns and quickly pause or adjust underperforming ones.
• Collaborate with Creative, CRM, Product, and Analytics teams to maximise campaign performance.
• Present performance insights and recommendations to stakeholders to support data-driven decisions.
• Stay up to date with industry trends, platform updates, and performance marketing best practices.

Requirements

• 3-5+ years of hands-on experience managing and optimising paid digital campaigns.
• Proven track record of driving profitable customer acquisition through performance marketing.
• Strong expertise across major advertising platforms (e.g. Google Ads, Meta Ads, TikTok Ads).
• Highly analytical, with the ability to connect campaign performance to business outcomes such as ROI, LTV, and NGR.
• Experience managing and optimising significant marketing budgets.
• Strong testing mindset, with experience running A/B tests and continuously improving campaign performance.
• Proven ability to identify growth opportunities and confidently scale successful campaigns.
• Decisive, data-driven approach to optimising performance and quickly addressing underperforming campaigns.
• Excellent understanding of attribution, tracking, and analytics tools.
• Self-motivated, proactive, and comfortable working in a fast-paced, performance-driven environment.

Nice to Have

• Experience in the iGaming, sports betting, or online gaming industry.

Benefits

• Pension Fund (Liberty Life): Company-supported retirement plan with employer matching contributions.
• Medical Aid (Discovery Health): Company contribution towards your monthly medical cover premiums.
• Comprehensive Group Risk Cover: Includes life insurance, disability income protection, critical illness benefit, and funeral cover for you and eligible dependants, as per scheme rules.
• Performance Bonus: Discretionary bonus aligned with individual impact and overall contribution.
• Employee Wellness Programme (ICAS / October Health): Confidential counselling and holistic support services available to you and your immediate family.
• Annual Leave & Birthday Day Off: 20 working days of annual leave per year, plus one additional paid day off on your birthday.
• Work From Anywhere (10 Days): Up to 10 business days per year to work remotely from a location of your choice.
• Hybrid & Flexible Working: This role follows a hybrid model with 2 days in-office and 3 days remote, structured around team and operational needs. This position is based in Cape Town; candidates must be located there or willing to relocate. Regular in-office attendance on designated days is a core requirement of the role.
• Parking: Complimentary company-supported parking at our office, providing easy access to a prime professional workspace.

*Eligibility for the discretionary bonus depends on the onboarding cycle and start date; employees joining after a certain point in the year may not be eligible for the 2026 cycle.

KingMakers is an equal opportunity employer committed to building diverse and inclusive teams that reflect the communities and markets we serve across Africa. In line with our commitment to diversity, equity and inclusion, we encourage applications from candidates of all backgrounds and identities as our commitment to creating an environment where everyone has the opportunity to thrive. In accordance with our Employment Equity goals, preference may be given to candidates from designated groups, where appropriate.