E-commerce Manager

Job Description Summary:

This role will oversee end-to-end marketplace strategy, daily operations, performance advertising, product merchandising, and creator collaborations to drive revenue growth and profitability.

The ideal candidate has a strong understanding of beauty consumer behavior, marketplace optimization (SEO, PPC, and TikTok Shop affiliate programs), and the ability to convert social engagement into sustainable sales growth.

Job Description:

Job Responsibilities

Amazon Marketplace Growth & Operations

• Manage daily operations across Amazon Seller Central, including the U.S. marketplace and potential international expansion, to achieve revenue, unit sales, and profitability targets.
• Optimize product detail pages (PDPs) to improve organic search rankings through keyword strategies, product titles, bullet points, descriptions, A+ Content, Brand Story, and Amazon Storefront updates.
• Plan, execute, and optimize Amazon Advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display, with a focus on ACoS, TACoS, and ROAS.
• Oversee demand forecasting, FBA replenishment, inventory health, and Inventory Performance Index (IPI) scores to prevent stockouts and minimize long-term storage fees.
• Monitor marketplace performance, Buy Box ownership, listing suppression issues, customer reviews, and brand registry compliance.

TikTok Shop Strategy & Creator Ecosystem

• Lead end-to-end TikTok Shop operations, including product catalog management, campaign execution, promotional planning, and marketplace optimization.
• Develop and maintain an active affiliate network by recruiting, negotiating with, and providing product samples to beauty creators and micro-influencers.
• Collaborate with creative and social media teams to identify trending content formats, develop high-converting short-form videos, and coordinate live shopping events.
• Plan and manage TikTok Shop performance advertising, including Video Shopping Ads and LIVE Shopping Ads, to maximize the effectiveness of creator-generated and branded content.

Cross-Channel Performance & Commercial Strategy

• Monitor, analyze, and report weekly and monthly KPIs across Amazon and TikTok Shop, including GMV, CAC, ROAS, conversion rates, customer acquisition, and return rates.
• Conduct category and competitor analysis to optimize product assortment, multi-pack and bundle offerings, promotional pricing, and merchandising strategies.
• Collaborate closely with Supply Chain and Product teams to align inventory planning, replenishment schedules, and product availability with major sales events and marketing campaigns.
• Support key marketplace promotional events, including Amazon Prime Day, holiday sales, and TikTok Shop Super Brand Days.
• Identify opportunities to improve operational efficiency, increase sales performance, and achieve sustainable profitability across both marketplaces.

Benefits

• Premium Medical Insurance Coverage

• 401(k) Savings Plan

• Paid Time Off (PTO) based on seniority

• Paid Holidays

Additional Workplace Offerings (subject to change or eligibility.)

• Annual Bonus Plan

• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room

• Summer Fridays

• Complimentary Gourmet Breakfast, Lunch, and Dinner

• Relocation Support for New Hires

• Work Anniversary Recognitions

• Congratulatory & Condolence Gifts

• Employee Referral Bonus Program

• License/Certification Reimbursements

• Corporate Employee Discounts

• Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card

• Commuter Support (Shuttle Bus Program and EZPass Support)

• Vehicle Perks

Qualification(s):

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The anticipated compensation range is

Actual compensation will be determined based on various factors including qualifications, education, experience, and location. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Kiss Nail Products, Inc., KDC GA Corp., Ivy Enterprises, Inc., AST Systems, LLC, Red Beauty, Inc., or Dae Do, Inc. (collectively, the “Company”) is an equal opportunity employer and is committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.