Marketing Manager

A prominent, corporate, professional firm is hiring a Marketing Manager to head inbound customer acquisition, inbound demand generation, and brand positioning. The core mission is to establish the organization as a premier authority for heavily audited and regulated market sectors seeking governance, technical assurance, and risk-management solutions.

The Role

• The primary duty entails building and executing an omnichannel customer acquisition roadmap specifically designed to feed the commercial sales funnel. This requires launching, supervising, and refining multi-channel initiatives spanning organic search discovery, sponsored social networks, paid advertising, automated subscriber communications, and targeted editorial distribution.
• Central to the operational scope is complete custodianship of the enterprise’s primary virtual web assets. You will oversee visitor acquisition, conversion funnel architecture, landing interface enhancement, and data-driven diagnostic monitoring to consistently elevate prospective client engagement.
• The role demands converting complex, technical framework standards and security diagnostics into accessible, high-value commercial messaging. Key collateral deliverables include authored thought leadership publications, long-form technical analyses, client success profiles, recurring editorial dispatches, and educational online panels.
• Working in collaboration with the revenue generation department, the position oversees end-to-end participation across roughly a dozen industry gatherings, commercial expositions, and digital conferences per calendar year. Duties encompass pre show promotional buzz, on-location booth visibility and materials, and structured pipeline follow-up workflows.
• Comprehensive reporting and cross-functional coordination form the administrative backbone of this post. Responsibilities encompass monitoring commercial metrics via customer database systems, orchestrating joint efforts with advisory personnel, and directing independent visual agencies and third-party contractors.