Visual Content Specialist

WHO WE ARE

Our dedicated team of professionals provide the full spectrum of landscape services. After 3 decades in business and more than 3,000 team members from coast-to-coast, we’re incredibly proud of the work that we do.

Our passion is our motivator and our focus is simple - create an extraordinary culture, care for our team members, give back to our communities & build a greener future.

THE POSITION

The Visual Content Specialist is a creative self-starter, providing internal and external communications support through visual content for initiatives designed to enhance the organization’s employment and consumer brands. You will develop, produce, design, and edit a variety of multimedia visual content aligned with the brand voice for video, digital, print, and other related uses.

WHAT WILL YOU BE DOING?

• Follow art and content direction from Director of Marketing and Communications to execute visual components of the brand’s content strategy and tell the story through photography, design, or video
• Shoot, design, produce, cut and edit using design tools to produce professional visual content
• Attend events to capture photo and video imagery to be used in social media, as well as take professional headshots of attending team members
• Ensure that all visual messaging developed for the company are accurate, timely, persuasive, on-brand, and meet the organization’s objectives
• Apply photography and videography skills to build visual content for internal and external use across marketing, corporate initiatives, training, recruitment, benefits, and any other communications-related areas
• Promote consistent messaging by staying true to the brand voice across all forms of mediums
• Collaborate with colleagues to service visual content needs and objectives. Work closely with Marketing & Communications Specialist and Graphics Designer to produce cohesive and compelling materials
• Coordinate and collaborate to drive visual content initiatives with cross-functional teams. Facilitate and lead meetings/discussions to collect ideas, information, stories, and material necessary to develop strategy and tactics necessary for execution of goals
• Provide guidance and offer content opportunities across teams and individuals as help is needed
• Ensure attention to detail i.e. checking that all team members in photography are in correct PPE, removing debris from frame, etc.
• Comfortable working with team members to capture lifestyle photos and interview video that represents LandCare’s culture, core values, and tells a compelling story
• Remain current with design trends, tools, best practices, and resources
• Build on our library of visual assets throughout the year for internal and external use, as well as building a library of portfolio properties to be used for collateral marketing and/or awards submissions
• Maintain the visual asset library with consistent file naming, tagging, and folder organization to ensure content is easily searchable and accessible across teams
• Operate drone equipment to capture aerial photo and video content
• Maintain and coordinate care of assigned photography, videography, drone, and audio equipment - including routine upkeep and arranging repairs or servicing as needed - to ensure readiness for shoots
• Assist with special projects as needed and perform other duties as assigned

Requirements

• Bachelor’s degree in Photography, Videography, Digital Media, Communications, or a related field preferred, but not required. Relevant coursework, certifications, or equivalent experience will also be considered.

• 5+ years of professional photography and videography experience, including shooting, editing, and producing high-quality visual content.
• 2+ years of experience creating content for social media, digital marketing, or corporate communications.
• Experience operating drones for aerial photography and videography required.
• Proficiency in photo editing software, including Adobe Photoshop and Lightroom.
• Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve.
• Strong understanding of social media platforms, digital content trends, and best practices for visual storytelling.
• Working knowledge of Microsoft Office Suite (Word, Excel, and PowerPoint) and Adobe PDF software.
• Strong communication, active listening, and interpersonal skills, with the ability to collaborate effectively across teams.
• Excellent organizational, planning, and project management skills, with the ability to manage multiple projects and deadlines.
• Bilingual proficiency in English and Spanish preferred.
• Experience with Wix and Pixieset is a plus.
• Willingness and ability to travel domestically approximately 30-50% of the time to complete job assignments.
• Ability to lift and carry audiovisual equipment weighing up to 30 pounds.
• Ability to safely operate photography, videography, and drone equipment in various outdoor and field environments.

Benefits

Besides the great team environment and the ability to work outside, we also have a strong benefits package for our team members:

• Competitive base salary
• Team based profit sharing program
• 401k for all employees with 3.5% company match
• Medical, dental, and vision coverage
• Paid Time Off Policy + 9 corporate holidays

This opportunity has a base range that represents a full-time annual salary of $75,000-95,000 (commensurate with experience).