Lead Data Analyst, Growth & Experimentation

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We're expanding beyond lawn care into the one-stop shop for all home services. Getting there depends on how fast we can test, learn, and scale what works.

About the Data Team

We're a high-leverage team of Product Data Analysts embedded across the business, owning the semantic layer and the metrics everyone trusts. The experimentation program runs on real rigor, not vibes: pre-registered analysis plans gate every test launch, anytime-valid statistics keep mid-run dashboards honest under continuous viewing, automated daily SRM and attribution health sweeps catch broken tests early, and seasonal power forecasting accounts for a business that swings hard by time of year. The test lifecycle, design through readout, is already AI-driven. Our analysts are stretched across product, so Growth support has stayed part-time and reactive, until now.

The Role

You're the first data analyst dedicated entirely to Growth and Experimentation. Your primary charter is the experimentation program: test design, statistical rigor, and readouts across web funnels, SMS/drip, sales-driven tests, and SEO tests built on our own page-clustering tooling. It's a wider surface than most companies run. You also own the acquisition-to-conversion funnel those tests move, across paid, organic, and partner channels. What to test and which direction to bet on is the CRO's and Growth PMs' call; you shape it, they decide it.

You're not starting from scratch. Dashboards, tooling, and rigor scaffolding are already shipped and running. Expect the early months to be hands-on and manual: scoping tests, crunching readouts, while you build toward a self-serve layer. If a test readout and a funnel refresh ever compete for your week, the test wins.

What makes this role different:

• The CEO personally engages with test design here: real organizational weight, no fight for buy-in.
• You partner directly with the Director of CRO, performance marketing, and Growth PMs, who come to you when a test needs a call.

Requirements

What You'll Own

• Experimentation rigor: test design, power and sample-size calls, significance and readout standards. Core of the role: you catch underpowered tests and false positives before they become bad decisions, and you get Growth's tests onto the anytime-valid monitoring the program already runs, so early calls come from a crossed boundary instead of a hopeful trend read.
• The self-serve experimentation layer: automated Growth metrics in Lightdash, Python-backed stat-sig tooling, and the AI skills (Claude routines) already handling pre-test power calcs and live-test health checks. You extend these and keep the layer correct as product and tracking evolve.
• The Growth funnel model: a trusted, instrumented view of visitor → lead → customer across every brand and channel, with the CAC, LTV, and conversion-rate cuts Growth needs to prioritize investment.
• The Growth analytics function model: by end of Year 1, the standards and playbook that scale this function beyond one person, plus a buy-vs-build recommendation for the experimentation stack (an off-the-shelf stats engine, or extending our own skills and Python). You bring the recommendation; the final call isn't yours alone.

Problems to Solve

Tests that can't answer the question they were run for Growth wants more experiments, but volume without rigor produces confident, wrong conclusions. Raising the bar without becoming the bottleneck is the job.

Getting off the manual treadmill Real tooling already exists: test-design helpers, dashboards, AI skills. Most tests are still hands-on and bespoke. How do you extend that automation so routine cases genuinely self-serve?

Making the funnel decision-grade The semantic layer defines the funnel, but instrumentation is uneven across brands and channels, and no one owns the single trusted view. You build it, and you keep it trusted.

Turning analysis into decisions The hard part isn't the SQL. It's getting a PM or marketer to change course. Can you deliver insight sharp enough that the room acts, and push back when the data favors the popular but wrong idea?

What Success Looks Like (Year 1)

• Rigor is the default. Power calculations are standard practice, early stops on Growth tests come from the anytime-valid boundary rather than a trend read, and the re-run rate (redone for tracking or attribution problems) is down.
• Routine tests self-serve. Metrics and stat-sig are automated in Lightdash, so the team reads standard results without filing a ticket, and your time goes to the tests that need an analyst.
• A funnel Growth trusts. The acquisition→conversion funnel is instrumented across every brand and channel; Growth prioritizes off your model, not side spreadsheets.
• Measurable conversion wins. Your analysis directly drove specific, quantified lifts in the funnel, and you can name them.

Who You Are

AI-native. You use AI daily for SQL, dbt, and pressure-testing your analysis, extending the skills already running our experimentation process rather than merely using them. This is unlikely to be a good fit if you're skeptical of AI or treat your workflow as fixed.

A partner, not a report-writer. You don't wait for a ticket. You sit close to Growth and bring the question before anyone asks it. Skip this one if you want a clear queue with no expectation to push back.

Statistically sharp. Wrong fit if "we hit significance" ends your analysis instead of starting it. Right fit if you have a point of view on test design (power, significance, novelty and interaction effects, when not to test) and can explain a broken experiment in plain terms.

Fluent in experiment instrumentation. You know how Segment events and Flagsmith randomization interact, and catch a tracking problem before a test ships, keeping our re-run rate down. This isn't for you if instrumentation is someone else's job.

Fluent in the funnel. You think in CAC, LTV, and channel economics, and know acquisition data's quirks: attribution messiness, seasonality, channel mix. Skip this one if your background is pure product-feature analytics.

Technically self-sufficient. Wrong fit if you need clean data handed to you. Expert SQL, enough Python to automate the stat-sig math, and comfort in dbt and Lightdash, building your own models without waiting on data engineering.

Influences without authority. PMs and marketers act on what you find because your insight is clear and honest about uncertainty. This isn't for you if you consider the job done once the analysis ships, regardless of outcome.

This Role Is NOT

• A ticket queue. Not the role if you want well-defined asks: no one hands you a backlog of number-pulls, you decide what's worth measuring.
• The person who decides what to test. You shape that call and own its rigor, but the roadmap and final direction belong to the CRO and Growth PMs.
• A product-feature analyst seat. Existing analysts already own product, pricing, and service delivery; this one lives in Growth: acquisition, conversion, experimentation.
• A pure platform or dashboard-builder. You'll automate metrics, stat-sig, and AI skills into a self-serve layer, but that's the means. The job is designing experiments and keeping that automation correct as product and tracking evolve.
• A people-management role. This is an individual-contributor seat.

Benefits

• Base salary: $62,000-$80,000 USD annually.
• Contractor engagement: Brazil-based independent contractor arrangement, standard for our Brazil-based team. No equity.
• The scope is the draw: First analyst dedicated entirely to Growth and Experimentation, with your fingerprints on how this company decides what works.
• AI tooling provided: The Claude routines already running pieces of our experimentation process are yours to extend, not a side project you have to justify.
• Fully remote (Brazil): This is deep-focus analytical work with US-facing partners. We hire the best analyst regardless of city and trust you to manage your environment and overlap hours.
• Flexible PTO: Measured on outcomes, not hours logged.