Content Marketing Manager (B2B)
About the Role
Leadership Connect is seeking a results-driven Content Marketing Manager to own content strategy, planning, and execution - building the B2B content marketing calendar and personally producing the content on it. Reporting to the VP of Marketing, you decide what we publish, when, and why - translating brand voice and marketing goals into a coherent plan, then planning, producing, and publishing against it. This is a hands-on individual contributor role with no direct reports: you are the primary creator, drawing on shared and contract resources (design, demand generation, agencies, freelancers) for added capacity and accountable for the output either way.
Core Functions of the Role:
Define the content strategy: choose the themes, formats, and cadence to achieve business goals.
Own the B2B content marketing calendar end-to-end, including prioritization, production, and publishing schedule.
Create data-driven content - expert articles, white papers, case studies, webinars, newsletters, government and policy updates, landing pages, emails, and product content.
Monitor content performance metrics and adjust strategy and priorities based on results.
Represent and refine the Leadership Connect brand voice across social platforms, co-marketing, and media relationships.
Personally execute content production, and coordinate shared or contract support (graphics, campaigns, freelance writers) where added capacity is needed to hit deadlines.
Apply SEO and agentic search best practices and tooling (e.g., Search Console, Ahrefs, Semrush).
About You:
Background in govtech, policy, government affairs, or public sector communications is a strong plus - this role produces government and policy-focused content.
Proven success defining and owning a B2B content marketing strategy and calendar - and personally writing and producing the content against it as an individual contributor.
Comfortable managing competing deadlines and shifting priorities.
Skillful with marketing tools including HubSpot, Agentforce Marketing, and WordPress.
Track record of using performance data to refine content strategy.
Eager to incorporate AI tools into content workflows to support drafting, research, and editing efficiency.