Sales Manager

Who We Are

LeadsOnline provides crime-solving technology to law enforcement agencies across the globe. The company’s suite of investigative solutions includes data, analysis and ballistic identification tools that help solve a range of cases—from missing property and people to gun crimes and other violent offenses. Founded in 2000, LeadsOnline now serves approximately 5,500 U.S. law enforcement agencies and public safety organizations in more than 80 countries. From the crime scene to the courtroom, our innovations are designed to enhance investigative capabilities, improve case outcomes, and streamline operations to ensure justice can be delivered. LeadsOnline is headquartered in Plano, Texas, and has a large office presence in Montreal, Quebec, Canada.

Role Summary:As the Sales Manager, you will mentor, coach, and train both new and existing Account Executives (AEs) to drive the team toward achieving and exceeding Annual Recurring Revenue (ARR) goals. Your leadership will strengthen our culture of Energy and Ownership, enabling team members to deliver outstanding results while maintaining a client-focused approach. You will work cross-functionally to develop strategies that ensure sales team efficiency and effectiveness, contributing to the company’s mission and growth.

Key Responsibilities:

Mentorship & Coaching (Service & Ownership)

Coach AEs by shadowing training sessions, listening to calls, and providing actionable feedback during one-on-ones.

Serve as a resource and role model, ensuring team members are equipped to succeed and grow in alignment with our core values.

Sales Strategy & Execution (Energy & Ownership)

Develop and implement sales strategies to drive ARR goals and maximize team productivity.

Define and track activity goals that inspire Energy and persistence among the sales team.

Travel periodically to trade shows and client locations to strengthen relationships and deliver results.

Data & Reporting (Ownership)

Gather and analyze sales data to identify opportunities for process improvement and efficiency.

Use insights from data to strategically pace team performance on a daily basis, ensuring alignment with year-to-date (YTD) success goals.

Team Development & Recruitment (People & Service)

Plan and execute regular sales training workshops and individual development plans in collaboration with the COO and HR Business Partner.

Lead the hiring process as the hiring manager, recruiting and selecting top talent who align with our values and high-performance standards.

Performance Management (Ownership)

Set clear objectives for team members and measure performance against key metrics.

Address challenges with a solution-oriented mindset and provide ongoing coaching to ensure consistent improvement.

Client Engagement & Retention (Service & People)

Support AEs in high-value client meetings and negotiations, ensuring exceptional service and long-term client success.

Cross sell Leads products by providing a consultative sales approach to determine how to best solve our clients’ needs.

Foster a culture of Service by addressing escalated client issues promptly and effectively.

Cross-Functional Collaboration (Energy & Ownership)

Partner with leadership to align sales objectives with overall business goals.

Collaborate with marketing, product, client success and support teams to refine strategies and enhance the client experience.

Who You Are:

Driven Leader: You embody Energy and Ownership in everything you do, from motivating your team to exceeding business objectives.

Effective Communicator: You excel in written and verbal communication, delivering presentations and building relationships with diverse stakeholders.

Visionary Strategist: You thrive in a fast-paced environment, leveraging your expertise to navigate ambiguity and implement effective solutions.

Team Builder: You prioritize People, inspiring and challenging your team to foster a culture of collaboration and success.

Sales Professional: You have demonstrated success in both individual contributor and leadership roles, especially in B2B or SaaS environments.

Preferred Qualifications:

8+ years of sales experience, including:

5+ years as a high-performing individual contributor in SaaS or B2B sales.

3+ years leading high-performing sales teams with a strong track record of success.

Recent graduates of full-time MBA programs with prior software or tech sales experience are encouraged to apply.

Why You’ll Love It Here

Be Part of Something Big: Contribute to a rapidly growing mission-driven company that supports law enforcement agencies worldwide.

Supportive Team Culture: Collaborate with high-energy professionals in a values-driven environment.

Professional Development: As we grow, so do you. This role offers a clear path to broaden your scope and impact across every area of HR, driven by energy and enthusiasm.

Make a Difference: We help law enforcement investigators advance more cases faster. Your work will matter, and you’ll play a critical role in ensuring we operate smoothly and ethically as we scale.

What You Can Expect From Us

At LeadsOnline, we serve with energy, diligence, and persistence, knowing our work makes a difference for our users, the communities they protect, and the victims they serve. We live by four values: Service, a humble, joyful, and selfless approach; Ownership, taking full responsibility and acting decisively; Energy, contagious optimism and a strong sense of purpose; and People, putting people over things in a supportive, collaborative environment.

Benefits

Medical insurance

Vision insurance

Dental insurance

401(k)

Paid maternity leave

Paid paternity leave

Disability insurance

Robust PTO package

LeadsOnline is committed to employment equity and to building an inclusive workplace that reflects the diversity of the communities we serve. We welcome and encourage applications from all qualified candidates and do not discriminate on the basis of race, color, religion, sex, pregnancy, civil status, age, national or ethnic origin, social condition, sexual orientation, gender identity or expression, or disability, or any other ground protected under the Quebec Charter of Human Rights and Freedoms, the Canadian Human Rights Act, and other applicable provincial and federal legislation. Accommodations are available on request for candidates taking part in all aspects of the selection process. 

LeadsOnline is committed to providing a safe and healthy workplace for all employees. Employees are expected to comply with our workplace health and safety policies at all times, and, where a position is safety-sensitive, with any applicable substance-use requirements, consistent with our obligations under applicable human rights legislation, including the duty to accommodate.