Associate Marketing Manager

1. Marketing Strategy & Planning

• Develop and implement the annual marketing strategy and roadmap for GnC, TU and TGH.

• Translate business objectives into clear marketing strategies, campaigns, and initiatives.

• Develop annual, quarterly, and monthly marketing plans aligned with each BU's commercial objectives.

• Ensure consistency in brand positioning, messaging, and customer experience across all platforms.

• Identify market trends, customer insights, and growth opportunities to support business decisions.

2. Digital & Social Media Management

• Lead the overall strategy and execution across all social media and digital platforms.

• Develop and oversee monthly content calendars and digital campaigns.

• Ensure engaging, relevant, and consistent content across all BU channels.

• Monitor digital performance, engagement, reach, traffic, and conversion metrics.

• Work closely with creative teams, agencies, and content creators to ensure high-quality output.

• Continuously identify new digital opportunities, platforms, and trends to strengthen brand presence.

3. Campaign & Brand Management

• Lead the planning and execution of integrated marketing campaigns across the three Business Units.

• Develop campaign briefs, objectives, target audiences, key messages and KPIs.

• Ensure campaigns are delivered on time and within approved budgets.

• Maintain and strengthen the identity and positioning of each brand while ensuring alignment with the overall IEE direction.

• Support launches, seasonal campaigns, events, promotions and key business initiatives.

4. Content & Creative Direction

• Provide strategic direction for marketing content, visuals and communications.

• Brief and manage internal and external creative resources.

• Ensure content reflects the brand tone, values and target audience.

• Review and approve marketing materials across digital and offline channels.

5. Performance & Analytics

• Establish marketing KPIs and performance indicators for each BU.

• Track campaign, social media and digital performance and provide regular reports.

• Analyze customer engagement, acquisition, conversion and campaign effectiveness.

• Recommend improvements based on data, insights and market performance.

• Monitor marketing ROI and optimize activities accordingly.

6. Cross-Functional Collaboration

• Work closely with BU Heads, Operations, Sales, HR and other stakeholders to align marketing initiatives with business needs.

• Act as the key marketing partner for the three Business Units.

• Ensure marketing activities support commercial, operational and customer experience objectives.

• Coordinate with external agencies, suppliers, influencers, photographers, content creators and other marketing partners when required.

7. Team & Agency Management

• Coordinate and guide marketing resources supporting the three Business Units.

• Manage external agencies and suppliers to ensure quality, timelines, and deliverables.

• Build strong working relationships with internal and external stakeholders.

• Provide guidance and support to junior marketing team members where applicable.

Requirements

Required Qualifications & Experience

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field.

• 5+ years of relevant experience in marketing, preferably within consumer-facing, education, entertainment, leisure, sports, lifestyle, or similar industries.

• Strong experience in developing and executing marketing strategies and campaigns.

• Proven experience managing social media and digital marketing platforms.

• Strong understanding of content marketing, digital trends, and customer engagement.

• Experience working with agencies, creative teams, and external partners.

• Strong analytical and reporting skills with the ability to translate data into actionable insights.

Core Competencies

• Strategic Thinking

• Digital & Social Media Expertise

• Brand Management

• Campaign Management

• Creativity & Innovation

• Commercial Awareness

• Data-Driven Decision Making

• Project Management

• Stakeholder Management

• Communication & Influencing

• Leadership & Ownership

• Results Orientation

Key Success Measures / KPIs

• Achievement of annual marketing objectives across the three Business Units.

• Growth in brand awareness and digital presence.

• Social media engagement and audience growth.

• Digital traffic, leads and conversion performance.

• Campaign ROI and effectiveness.

• Timely delivery of annual and monthly marketing plans.

• Marketing budget adherence.

• Quality and consistency of brand communication.

• Internal stakeholder and BU satisfaction.