Creative Director

Lexin is an Australian-founded, AI-powered SaaS company. Our platform, MiLi, helps asset-intensive organisations, focusing on mining, oil and gas, utilities, chemicals and heavy manufacturing, manage their indirect material supply chains, freeing up working capital and reducing operational risk.

We’re a rapidly growing, fully remote, global team across Australia, the United States, the Philippines and South Africa, guided by our values of being committed, high-performing, trusted and enterprising.

Joining Lexin means solving real world operational problems for leading industrial organisations, working at the forefront of AI, and growing your career as we scale.

Role Summary:

The Creative Director leads Lexin’s brand and creative function, making sure everything we put into the world looks, sounds and feels consistent with Lexin’s go-to-market message as an industrial AI-powered SaaS company. They will also be responsible for inbound demand generation activities that organically grow sales pipelines through market awareness, digital lead generation campaigns, SAP-focused marketing and in-person events.

The role sets the creative direction for MiLi and the Lexin brand, turning complex technical value into clear, compelling stories for enterprise and industrial audiences.

This is a hands-on leadership role. The Creative Director builds and leads a small creative team, and works closely with Sales, Customer Success, Product, Industry Business Architects and Lexin’s PR agency on the design of external media, PR and thought leadership content. The role uses AI-enabled tools to deliver high-quality content at the speed of a scaling business.

Key Responsibilities / Brand leadership:

- Own and evolve the Lexin and MiLi brand identity, visual language and brand guidelines.

- Act as brand guardian: review and approve creative across all teams, partners and agencies for consistency and quality.

- Build reusable templates and creative systems (presentations, documents, social, events) so the whole business can produce on-brand work.

Creative & campaigns:

- Set the creative direction for product launches, campaigns, website, video and events.

- Create high-impact sales enablement assets with Sales and Customer Success, such as pitch decks, case studies, product visuals, demo materials and ROI stories that accurately represent MiLi’s capabilities.

- Lead creative for industry events, conferences and customer forums, including the Customer Advisory Board.

PR & external communications:

- Partner with our PR agency to design visual assets for media releases, thought leadership, executive profiles and external PR items.

- Brief, review and approve agency creative so it meets Lexin’s brand standards and messaging.

- Support award submissions, LinkedIn content and other external communications with strong visual storytelling.

Team & ways of working:

- Lead, coach and develop the Senior Creative (Technical & UI/UX) and any freelancers or agencies.

- Work closely with the AI & Tech Adoption Lead, who supports creative and design, to streamline production.

- Run a clear creative intake, prioritisation and approval process in monday.com, and manage the creative budget.

AI-enabled creative, security & compliance:

- Use AI design, image and video tools to speed up production while protecting quality and avoiding generic output.

- Follow Lexin’s AI Policy and security policies aligned with SOC 2, using company-approved tools and keeping business and customer information confidential.

Cross-functional alignment:

- Partner with the Chief Revenue Officer and Global Head of Digital Sales on go-to-market and demand generation creative.

- Support the Office of the CEO with executive, investor and internal communications design.

KPIs:

- Brand consistency across all customer-facing and external assets.

- Consistency and adoption of the design system across the MiLi platform and marketing assets.

- On-time delivery and turnaround of creative requests.

- Adoption and use of sales enablement assets by Sales and Customer Success.

- Delivery of digital lead generation campaigns, SAP-targeted marketing programs and creative support for in-person events that directly impact top-of-funnel sales pipeline activity.

- PR and media assets delivered on time, in line with Lexin’s PR plan.

- Production efficiency gains from templates and AI-enabled workflows.

- Delivery within the agreed creative budget.

Skills, qualifications & Experience:

- 10+ years’ creative experience, including 5+ years leading brand and creative in B2B SaaS, technology or a creative agency.

- A strong portfolio across brand identity, campaigns, digital, video and events.

- Proven ability to turn complex technical products into clear, compelling stories for enterprise audiences.

- Experience directing agencies, freelancers and external partners, including PR and communications agencies.

- Expert in Figma and Adobe Creative Suite, and confident using AI creative tools.

- Experience leading creative in a remote or distributed team.

- Strong organisation, stakeholder management and attention to detail.

- A degree in design, visual communication or marketing, or equivalent experience.

Desirable:

- Experience marketing to industrial, mining, energy or utilities audiences.

- Exposure to the SAP ecosystem or enterprise software partner marketing.

- Motion graphics, video production or UI/UX design experience.

- Experience building a brand through a capital raise or rapid growth stage.