Lifecycle Marketing Manager

Lifetime Brands is looking for a Lifecycle Marketing Manager to own lifecycle marketing strategy across our portfolio of direct-to-consumer brands, including PlanetBox, S'well, Year & Day, Mikasa, Pfaltzgraff, Fitz & Floyd, Fred & Friends, and others. This role sets the roadmap for email, SMS, loyalty, referral, and reviews across our DTC brand portfolio, owns the underlying platform architecture in Klaviyo and Yotpo, and builds the reporting that tells leadership the story of how lifecycle is performing.

This role will be the strategic and technical anchor our brand teams work through, setting priorities, building the systems and playbooks, and driving alignment across seven brands. The ideal candidate is a strong strategist and hands-on platform owner who is equally comfortable configuring a Klaviyo flow themselves and getting a brand marketer who doesn't report to them to execute against a shared roadmap on deadline.

What you'll do:

Lifecycle Strategy & Cross-Brand Coordination (35%)

Own end-to-end lifecycle marketing strategy across all DTC brands, tailoring journeys to each brand's customer base, tone, and product cadence

Build and maintain a shared lifecycle playbook and testing framework that scales across the portfolio without flattening brand distinctiveness

Set priorities and drive execution through each brand's digital marketing team, who owns day-to-day campaign execution; align teams with competing launch calendars and business priorities.

Serve as the go-to resource on lifecycle strategy and platform capability for brand teams

Klaviyo Platform Ownership (25%)

Own platform architecture, segmentation strategy, and automation design in Klaviyo across all brands

Build and refine automated programs including welcome, abandoned cart, browse abandonment, post-purchase, replenishment, win-back, VIP, and sunset flows, in partnership with brand marketers on execution

Set and govern A/B testing standards and deliverability practices across seven brand sending domains

Troubleshoot and resolve platform-level issues brand marketers can't solve on their own

Yotpo: Loyalty, Referral & Reviews (20%)

Own configuration, feature rollouts, and ongoing optimization of Yotpo Loyalty, Referral, and Reviews across the brand portfolio

Design and iterate on loyalty program mechanics and referral incentive structures per brand

Manage the review generation strategy and integrate review content into lifecycle and onsite experiences

Stay current on Yotpo's feature roadmap and evaluate new capabilities for adoption

Reporting & Executive Communication (20%)

Build recurring reporting that clearly tells the story of lifecycle performance across the portfolio: retention, repeat purchase rate, CLTV, and program-level revenue contribution, by brand and in aggregate

Translate performance data into a clear narrative and prioritized recommendations for the SVP of Digital

Track and report on Yotpo program health: loyalty enrollment, referral conversion, and review volume and sentiment

What you'll need:

6 to 9 years of hands-on lifecycle, CRM, or retention marketing experience, ideally with multi-brand or multi-portfolio ownership

Deep, hands-on Klaviyo expertise: flows, segmentation, A/B testing, deliverability management at the platform-architecture level, not just campaign execution

Hands-on experience with Yotpo (or a comparable loyalty/referral/reviews platform), including configuration and feature adoption

Proven ability to drive execution cross functionally, across multiple distributed brand teams with competing priorities

Strong project management instincts: you keep seven brands' worth of moving pieces organized without anything slipping

Proven ability to build reporting that a senior leader can act on without follow-up questions

Experience in DTC, ecommerce, or consumer products preferred