Performance Strategist (Ad Operations Executive)

Liftoffis a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand.

Liftoff’s solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.

About this role / team: 

As a Performance Strategist, you will be responsible for the execution of post sale campaign set ups and creative upload. This role will work closely with our global Account Management team and supporting clients across all regions. This will require you to have a strong understanding of Liftoff’s internal tools and customer objectives. You will be part of Liftoff’s Operations team focused on delivering performance for our customers.

Responsibilities: 

• Launch new campaigns and ensure they are set up for success, flagging any non-standard pitfalls
• Upload new creative units to the platform to improve our Advertisers performance, escalating any issues in the process (this may involve reviewing for any explicit content)
• Identify, triage and escalate issues to management and internal teams
• Apply edits to campaigns or creatives at the request of our Account Management group and/or clients to improve customer performance
• Be proactive with knowledge sharing - provide regular updates in internal team meetings
• Perform various audits to ensure all of our campaigns are set up for successRespond to alerts designed to flag issues with campaigns or creatives
• implement our best practice in all areas to ensure successful campaigns (You will be working with a diverse range of customers such as gaming, e-commerce, social and gambling apps)
• Communicate directly with our Account management team and/or clients to clarify requests
• Provide potential time-shifting, weekend and holiday coverage where needed in accordance with regulations
• Identify areas of process improvement and development of best practice

Requirements: 

• Strong attention to detail and organization
• Ability to prioritize effectively
• Fluent written and spoken English for global team and customer collaboration
• Competent Microsoft Excel skills
• Incident and Escalations Management Experience
• Commercial Support, Customer Engagement Experience
• Bachelor’s degree or equivalent work experience
• Nice to have: 1+ years working experience in a customer support role

Travel Expectations:

We offer several opportunities for in-person team gatherings, including but not limited to project meetings, regional meetups, and company-wide events. We expect our employees to attend these gatherings at least once per quarter. These gatherings provide essential opportunities for collaboration, communication, and team building.

Compensation:

Liftoff offers all employees a full compensation package that includes equity and health/vision/dental benefits associated with your country of residence. Base compensation will vary based on the candidate's location and experience.

Liftoff offers a fast-paced, collaborative, and innovative work environment where employees are empowered to grow and make an impact. We’re shaping the future of the mobile app ecosystem-join us and help accelerate what’s next.

Liftoff’s compensation strategy includes competitive salaries, equity, and benefits designed to support employee well-being and performance. We benchmark compensation based on role, level, and location to ensure fairness and market alignment. Benefits may include medical coverage, wellness stipends, and additional perks based on your country of residence.

Liftoff is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants regardless of race, ethnicity, national origin, age, marital status, disability, sexual orientation, gender identity, religion, veteran status, or any other characteristic protected by applicable law.

Agency and Third Party Recruiter Notice:

Liftoff does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or Recruiting Team. All candidates must be submitted via our Applicant Tracking System by approved Liftoff vendors who have been expressly requested to make a submission by our Recruiting Team for a specific job opening. No placement fees will be paid to any firm unless such a request has been made by the Liftoff Recruiting Team and such a candidate was submitted to the Liftoff Recruiting Team via our Applicant Tracking System.