User Acquisition - Media Planning and Buying

Marketing User Acquisition Manager- Media Buyer

About us:

Deep expertise. Personal and Industry evolution. Impeccable craft. These are Limit Break’s founding principles.

Limit Break is founded by global industry leaders in mobile gaming. We are unlocking its potential beyond games to transform digital markets into real-world economies and digital worlds into vibrant communities who will take gaming economies for both players and traders to new limits. We combine the power of technology, and creative vision to create experiences that connect people from all corners of the globe.

Limit Break is backed by leading investors that include Buckley Ventures & Paradigm Ventures. The adoption rate and a number of public and private partnerships is proving it to be the next wave of technology of the future and Gaming is leading the way.

About the Role:

We're looking for a User Acquisition Manager to lead and scale our paid and organic growth efforts. You'll sit at the intersection of marketing, data, and product-owning the strategies that bring new users to the platform and keep our growth engine running. This role is ideal for someone who is obsessed with performance metrics and thrives in a fast-paced startup environment.

Responsibilities. What you’ll do

Paid Acquisition

• Own and manage paid media campaigns across channels including Meta, Google, TikTok, Apple Search Ads, and programmatic networks
• Allocate and optimize budget to maximize user growth and return on ad spend (ROAS)
• Develop and iterate on creative strategy in partnership with design and content teams
• Monitor campaign performance daily and implement data-driven optimizations

Organic & Lifecycle Growth

• Identify and scale organic acquisition channels including SEO, content, referral, and partnerships
• Work closely with the product team to optimize onboarding flows and improve activation rates
• Develop and test referral and incentive programs to drive word-of-mouth growth
• Analyze the full funnel from impression to engaged user and identify areas for improvement

Analytics & Reporting

• Define, track, and report on key acquisition KPIs including CAC, LTV, ROAS, and install-to-registration rates
• Build dashboards and reporting frameworks to give real-time visibility into channel performance
• Conduct cohort analyses and A/B tests to continuously improve acquisition efficiency
• Partner with the data team to ensure accurate attribution and measurement across all channels

Cross-Functional Collaboration

• Work alongside product, engineering, and finance teams to align growth initiatives with platform capabilities and business goals
• Communicate campaign performance and strategic recommendations clearly to leadership
• Stay ahead of industry trends, platform changes, and competitor strategies

Who you are and what you’ve done

• Data-driven. You live in dashboards and spreadsheets. Every decision you make is grounded in numbers.
• Creative and strategic. You can zoom out to set direction and zoom in to write a compelling ad brief.
• Entrepreneurial. You're comfortable owning a function with limited oversight and building processes from the ground up.
• A strong communicator. You can distill complex performance data into clear narratives for any audience.
• Comfortable with ambiguity. You thrive in a fast-moving startup environment and know how to prioritize when everything feels urgent.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related field from a competitive program
• 10+ years of experience in performance marketing, user acquisition, or growth marketing
• Proven track record of scaling paid acquisition campaigns with measurable ROI
• Deep familiarity with major ad platforms (Meta Ads Manager, Google Ads, TikTok Ads, etc.)
• Strong analytical skills with proficiency in Excel or Google Sheets; SQL or Python experience is a plus
• Experience with mobile measurement partners (MMPs) such as Adjust, AppsFlyer, or Branch

Nice to have. What an ideal candidate looks like

• Experience in gaming, entertainment or consumer apps
• Familiarity with App Store Optimization (ASO)
• Experience managing agency relationships or in-house creative teams
• Background in lifecycle marketing or CRM tools