Demand Generation Manager

We are looking for a talented Demand Generation Manager to add to our team!

We're building marketing around our product lines, with one person accountable for each line's growth. As a Demand Generation Manager, you own the pipeline and performance for your product line end to end. That covers go-to-market strategy, launch planning with Product, competitive positioning, campaigns and paid media. When the number moves, you know why and you already have a plan.

• ShipperGuide + Loadsmart AI: ShipperGuide, our TMS (including ShipperGuide Instant Rates), and Loadsmart AI both sell to enterprise shippers. You'll own one pipeline across them, including taking Loadsmart AI to market.

• Opendock: dock scheduling and facility operations. It has our largest paid media budget and a high-velocity digital funnel alongside an enterprise motion.

Job Type: (Exempt)

DEPARTMENT: Marketing

LOCATION: Chicago (Hybrid)

WHAT YOU GET TO DO:

• The number. Own pipeline and product KPIs for your product line. Set the plan, own the budget behind it, and explain what moved and why.

• Go-to-market. Lead GTM strategy for your product line. Partner with Product on commercial release planning so every launch ships with a plan, a story and an audience.

• Positioning and competitive intelligence. Shape positioning and messaging against competitors and where the industry is heading. Turn competitive intel into campaigns and insight Sales can use.

• Win/loss. Run win/loss analysis on marketing pipeline and feed it back into targeting, messaging and spend.

• Campaigns and paid media, hands-on. Plan and launch multi-channel campaigns. Own paid media for your product line, including budget, bidding, landing pages, tracking and testing.

• Your pod. Manage your pillar's Product Marketing & Sales Enablement manager. Work day to day with the pillar's content marketer, and with the shared lifecycle and email, events, and design and web teams.

REQUIRED QUALIFICATIONS:

• 5+ years in B2B demand generation or growth marketing, with a pipeline number you owned and hit.

• Hands-on with paid search and paid media. You've managed budgets, bids, tracking and landing pages yourself, not only through an agency.

• Strong with data: Salesforce, HubSpot, Google Analytics and Tag Manager. You can trace the pipeline back to the campaign that created it.

• Experience taking products to market with Product and Sales: launches, positioning, competitive work.

• Fluent with AI tools. You use tools like Claude to build, test and analyze faster, and you can show us real examples.

• Experience managing or mentoring at least one marketer.