Brand Manager
Confirmed on the employer's own hiring board on Nov 1, 2026. First seen by Alion on Apr 14, 2026. Lobo Management scores D on the Alion truth index.
Our client is a prominent FMCG company, managing a prestigious portfolio of global multinational brands across the Middle East. They are currently seeking a commercially astute Brand / Marketing Manager to spearhead regional strategy and drive high-impact execution.
This is a pivotal role requiring a professional who operates at the intersection of brand equity and commercial performance, ensuring that marketing initiatives translate directly into bottom-line growth.
The Role: Key Focus Areas
Strategic P&L Ownership: Full accountability for the brand P&L, ensuring all marketing investments are aligned with revenue and margin targets.
Commercial Performance: Transitioning traditional marketing activities into measurable commercial outcomes, with a rigorous focus on ROI and trade spend optimization.
Stakeholder Synergy: Acting as the primary liaison between Sales, Trade Marketing, and Brand Principals to ensure seamless execution and market alignment.
Data-Driven Growth: Leveraging consumer insights and market analytics to identify untapped commercial opportunities and optimize product positioning.
Budget Discipline: Maintaining strict control over marketing budgets, ensuring disciplined spending and maximum impact across regional channels.
Candidate Requirements
Industry Expertise: A minimum of 8-12 years of experience within the FMCG sector (Food or Non-Food), ideally within a high-growth multinational environment.
Commercial Mastery: Proven experience managing complex P&Ls and a demonstrated ability to link marketing strategy to financial performance.
Regional Exposure: Significant experience navigating the Middle East markets, with a deep understanding of local consumer behavior and the regional distribution landscape.
Strategic Influence: Excellent stakeholder management skills, with the ability to influence C-suite executives and global Brand Principals.
Analytical Rigor: Proficiency in using data to drive decision-making and a track record of optimizing trade spend and promotional performance.
Linguistic Skills: Fluency in English is essential; Arabic speaking skills are highly preferred to manage regional relationships effectively.
This role offers significant visibility within a market-leading organization and the opportunity to directly influence the trajectory of world-class brands.
Interested candidates are invited to share their profiles for a confidential discussion.