Sales Development Representative

Description

The Sales Development Representative (SDR) drives outbound pipeline for Lofty's New Logo sales team by proactively hunting for and engaging prospective customers - real estate agents, teams, and brokerages - rather than waiting on inbound leads.

This role functions much like a BDR: the SDR is responsible for finding and creating their own leads through outbound prospecting, then converting that outreach into booked demos for the Account Executive team.

This is not a lead-qualification-only role. The SDR owns the full top-of-funnel motion - researching and building their own outbound lists, prospecting aggressively across multiple channels, and setting appointments - with success measured primarily by demos booked and pipeline created, not just leads processed.

Requirements

• 1-2+ years of experience in outbound sales, SDR/BDR, or a similar lead-generation role, ideally B2B
• Proven ability to self-source leads through outbound prospecting, not just work an assigned lead queue
• Excellent written and verbal communication skills; confident cold-calling and cold-emailing
• Resilient and persistent; comfortable with rejection and high outbound volume
• Organized and disciplined in managing a personal pipeline of prospects and follow-ups
• Comfortable working night shift and supporting North American prospects

Nice to Have

• Experience in real estate, PropTech, or another vertical SaaS market
• Familiarity with CRM and sales engagement tools (Salesforce, HubSpot, Outreach, LinkedIn Sales Navigator)
• Experience using AI tools to support prospecting or outreach