Product Manager II ( Poster )

About Lokal

In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.

This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight-when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.

Today, Lokal is a house of focused apps, many products, one mission: To connect Tier-2/3+ India to the knowledge, opportunities, tools, and experts they’ve always deserved.

We now operate dozens of live apps across categories like:

• Emotional Well-being & Peer Support - safe spaces to talk and feel heard (Dostt & Eaze)
• Astrology & Guidance - instant access to trusted Astrologers (AstroLokal)
• Edutainment & Skill Learning - practical skills in regional languages (GyanTV)
• Matrimonial Matchmaking - hyperlocal, compatibility-first search (Lokal Matrimony)
• Agri Consulting - farmer-first advisory in local languages (AgriLokal)
• Local Jobs - blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)
• Social & Community - Place to find & post social updates (Lokal app)

Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight + AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for. This is the story new teammates walk into: a company that started as a WhatsApp group, became a family of focused apps, and kept one belief at the centre - access changes lives.

We ship fast. We learn fast. We build for Bharat. We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital.

Requirements

About Posters

Posters is Lokal’s visual expression engine. Users in Bharat love sharing daily greetings, festival wishes, political support, and social updates with their networks. Posters empowers our audience to effortlessly create, personalize, and share high

quality visual content in their own regional languages. By providing highly relevant, easy-to-use templates for every occasion, we are building a sticky daily habit that drives immense engagement, viral growth, and social sharing across the Lokal ecosystem.

What You'll Own

• End-to-End Product Ownership: Full ownership of the Posters product area, measured by core business outcomes (Daily

Active Users, shares per user, template conversion rates, retention, and monetization strategies), rather than just feature

output.

• Growth & Virality Funnels: Tight collaboration with content and marketing teams. The funnel starts with surfacing highly

relevant regional templates and ends with a user proudly sharing them on their WhatsApp status. You connect content

creation to seamless social delivery.

• Deep Data Analytics: Read user sharing behavior from data, run 2nd and 3rd level digging to find the real drivers of

virality, and know when to stop over-analyzing and just ship a new creator tool or feed update.

• Personalization & Discovery: Ship MVPs fast (category-specific templates, localized festival feeds), and build the business

case for ML-driven personalization to surface the perfect poster for every user, every day.

What You'll Bring

• Scale: Experience on high-MAU, consumer-facing products at scale (ideally in content, social, or creative tools).
• User Empathy: You can define sharp personas, deeply understand jobs-to-be-done (e.g., "I want to look knowledgeable

and updated on my WhatsApp status"), and have the toolkit to build that understanding quickly in a new language market.

• Agility & Rigor: Comfort balancing rigor and speed. You practice A/B discipline without falling into analysis paralysis.
• Domain Expertise: A proven method for acquiring domain understanding fast through user interviews, funnel teardowns,

churn research, and competitive analysis of content-sharing platforms.

Nice to Have

• Vernacular or India-specific consumer product experience.
• Experience with social sharing loops, viral growth, or content-creation and template-driven products.