Manager, Salesforce Marketing Cloud Team Lead

Job Title Manager, Salesforce Marketing Cloud Team Lead

Division: Corp IT

Location: New York, NY

Reports to: Head of Marketing Technology

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal, ourIT teams design and build solutions to ensure high performance for all our business sectors by imagining new ways of doing things, from designing websites to building algorithms and predicting new trends. They can be found leading teams towards a more connected and digitalized future in IT retail, e-commerce, CRM, data, AI, cybersecurity, Cloud and E-Marketing. You never stop learning at L'Oréal IT because things change at the speed of light! Come join our dynamic team!

What You Will Learn:

We are seeking a highly experienced and forward-thinking Salesforce Marketing Cloud (SFMC) Team Lead to join our Marketing Technology team. This is a senior individual contributor role, sitting at the intersection of technical excellence, team leadership, business coordination, and strategic platform integration. You will be the cornerstone of our SFMC ecosystem, directly leading a team of SFMC developers - including a dedicated Interaction Studio specialist.

A core dimension of this role is the coordination with business stakeholders across country and zone teams - gathering marketing requirements, translating local business needs into platform solutions, and ensuring the central SFMC team delivers in close alignment with market realities. This role requires someone who can think at the platform level, build trusted relationships with business partners, and drive delivery excellence across a multidisciplinary team.

Key Responsibilites:

SFMC Platform & Technical Ownership

• Own and evolve the end-to-end SFMC platform - Business Unit structure, data model, contact strategy, and security framework
• Define and enforce platform design principles, coding standards, and technical governance across all SFMC modules
• Conduct technical reviews for all major initiatives before development begins
• Anticipate platform scalability needs and proactively future-proof the SFMC ecosystem in alignment with the Salesforce product roadmap
• Lead the evaluation and adoption of new SFMC capabilities (Data Cloud, Agentforce for Marketing, Hyperforce migration)

Team Leadership & Developer Enablement

• Directly lead and mentor a team of SFMC developers, setting technical direction and ensuring delivery quality
• Manage and guide the Interaction Studio / Personalization developer, ensuring alignment between real-time personalization strategy and broader SFMC platform
• Establish and maintain a developer playbook: reusable templates, AMPscript libraries, SQL query standards, and Journey Builder patterns
• Run code reviews, technical walkthroughs, and retrospectives to continuously raise the team's technical bar
• Foster a collaborative, psychologically safe team culture where experimentation and learning are encouraged

Cross-Functional & Stakeholder Leadership

• Act as the primary technical escalation point for SFMC across business, data, and IT teams
• Collaborate with marketing leaders to translate business strategy into platform decisions
• Contribute to RFP processes, vendor evaluations, and license optimization discussions
• Represent the MarTech team in enterprise technology forums and IT governance meetings
• Produce and maintain technical decision records and platform documentation

Technical Skills - Deep Dive

• SFMC Platform - Team Lead-Level Mastery
  • Email Studio - Advanced dynamic content strategy, deliverability, sender authentication
  • Journey Builder - Complex multi-channel journey design, API-triggered journeys, transactional flows
  • Automation Studio - Advanced SQL orchestration, scheduled and triggered automation design
  • Mobile Studio - SMS, Push, LINE, WhatsApp - architecture and opt-in management
  • Content Builder - Content governance, reusable block strategy, template design
  • Analytics Builder - Custom reporting, Einstein Analytics, data visualization strategy
  • Contact Builder - Advanced data model design, population hierarchy, attribute group strategy
  • Cloud Pages - Microsite design, preference centers, progressive profiling

• Development & Scripting
  • AMPscript - Expert level: complex lookups, nested logic, dynamic content at scale
  • SQL - Advanced: multi-join queries, window functions, deduplication patterns in Automation Studio
  • SSJS - Server-Side JavaScript for complex scripting, API calls within SFMC
  • HTML/CSS - Responsive email design, cross-client rendering strategy
  • JavaScript - Interaction Studio beacon implementation, Web Collect SDK
  • REST & SOAP APIs - Deep SFMC API expertise: Triggered Sends, Data Extension CRUD, Journey API
  • Python / Node.js (desirable) - Scripting for integration tooling and ETL automation
  • JSON / XML - API payload design, data transformation patterns

• Compliance & Deliverability
  • Email authentication: SPF, DKIM, DMARC, IP warming strategy
  • Suppression and opt-out management at scale across Business Units
  • Regulatory expertise: GDPR, CCPA, CAN-SPAM, CASL
  • Consent management framework design and preference center architecture

• DevOps, Platform Engineering, Compliance & Emerging Capabilities (Optional)
  • DevOps & Platform Engineering - High-level awareness of CI/CD pipelines, version control, and monitoring to drive platform efficiency
  • Compliance & Deliverability - Strong understanding of email deliverability best practices and key regulatory frameworks (GDPR, CCPA, CAN-SPAM)
  • AI & Emerging Capabilities - Familiarity with Salesforce's AI ecosystem, including Einstein features, Data Cloud activation, and Agentforce for Marketing (advantageous but not mandatory)

What We Are Looking For:

Required Qualifications:

• 5-8 years of hands-on SFMC experience, including 2+ years in a team lead role
• Proven experience leading a team of SFMC developers
• Deep expertise in SFMC data model design and API integration
• Salesforce Marketing Cloud certifications - minimum 2 of the following:
  • Marketing Cloud Email Specialist
  • Marketing Cloud Developer
  • Marketing Cloud Consultant
  • Marketing Cloud Administrator
• Strong stakeholder management skills
• Excellent written and verbal communication skills
• Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.

Nice-to-Have

• Salesforce Certified Data Cloud Consultant
• Experience with Hightouch specifically (reverse ETL, audience syncs, Hightouch Events)
• Knowledge of Salesforce CRM (Sales/Service Cloud) integration patterns
• Exposure to Agentforce / Einstein Copilot for marketing use cases
• Experience in a global, multi-BU enterprise SFMC deployment
• Familiarity with dbt (data build tool) as used by data engineering teams upstream of Hightouch

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

Salary Range : $98,400 - $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home); Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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