Digital Marketing Manager

• Develop, implement, and continuously enhance the digital marketing strategy in alignment with the overall marketing strategy, brand objectives, and growth plans.

• Manage digital marketing channels, including social media, e-commerce platforms, the corporate website, and other digital platforms, ensuring optimal reach and engagement with target audiences.

• Develop and manage the content strategy and annual content calendar, overseeing digital content production in coordination with design teams and external agencies to ensure consistent messaging and alignment with brand identities.

• Manage paid and organic digital advertising campaigns across various platforms, continuously optimizing performance to maximize return on investment (ROI).

• Manage relationships with influencers, digital agencies, and external service providers, evaluating their performance and ensuring the achievement of established objectives.

• Develop and manage the digital marketing budget, monitor advertising expenditure, and optimize budget allocation to achieve maximum efficiency and return on investment.

• Analyze digital performance using analytics and social listening tools, monitor market trends, assess competitor performance, and prepare periodic reports with actionable recommendations.

• Oversee the development and management of e-commerce channels, including the corporate website and online sales platforms, focusing on enhancing user experience and increasing conversion rates and digital sales.

• Oversee updates to the corporate website and online stores, including product information, pricing, promotions, and content, ensuring the accuracy and timeliness of all published information.

• Manage awareness and engagement campaigns for the loyalty app, aiming to increase downloads, usage rates, and customer engagement with notifications and digital services.

• Coordinate with the Retail Marketing Manager / Category Manager to support consumer-focused campaigns, and with the Wholesale and Roaster Marketing Manager to support digital initiatives targeting the B2B segment.

• Coordinate with the Trade Marketing Manager to amplify in-store activities and promotional campaigns through digital channels and expand their reach across digital platforms.

• Support the Sales and Export teams by providing digital content and tools that enhance sales opportunities and strengthen brand presence in local and export markets.

• Monitor and optimize the customer journey across all digital platforms, working to improve engagement, conversion rates, and customer retention.

Requirements

• Education: Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field.

• Experience: 7–10 years of experience in digital marketing, preferably in the FMCG or food industry, with strong expertise in e-commerce and digital platforms.

• Technical Skills: Digital marketing strategy, data analytics, performance measurement, and digital campaign and platform management.

• Soft Skills: Team leadership, strong communication and cross-functional collaboration, adaptability, and the ability to keep pace with rapidly evolving digital trends.

• Location: Candidates should preferably reside in or near Sheikh Zayed City.