GTM Architect

Job ID:42103

Location:Mumbai : Aurum Q Parc

Position Category:Marketing

Position Type:Employee Regular

GTM Architect

Lloyd’s Register

Location: Mumbai, India

What we’re looking for

We are looking for a strategic GTM Architecture & Client Data professional who can bridge business, technology and data to deliver scalable, commercially effective solutions. Combining solid Salesforce experience, systems thinking and data governance capability, you will play a key role in shaping LR’s GTM architecture, improving client data quality and enabling more connected, efficient and insight-driven Marketing and Commercial operations. You will be comfortable translating business requirements into practical solutions, managing cross-functional stakeholders and implementing technology, automation and AI-enabled capabilities that support future growth.

What we offer you

The opportunity to work for an organization that has a clear sense of purpose, is values-based and helps colleagues to develop professionally and personally through our range of people development programmes.

A full-time permanent role

The role

• Design and coordinate the evolution of LR’s marketing and go-to-market (GTM) architecture, creating scalable, secure and commercially effective technology solutions.
• Shape the target-state GTM environment across Salesforce, Account Engagement and connected platforms, including system dependencies, integration patterns, data flows and technical standards.
• Develop and manage the marketing technology roadmap, business requirements and prioritised delivery backlog, aligned to the strategic direction set by the Head of Marketing Operations.
• Improve the quality, structure, governance and usability of client, account, contact, lead, opportunity and campaign data.
• Establish data definitions, ownership, validation rules and governance processes, while enhancing account hierarchies, identity resolution, segmentation and data stewardship practices.
• Refine lead, contact, account, opportunity and campaign processes to improve alignment between Marketing and Commercial teams and support better commercial outcomes.
• Translate marketing and commercial requirements into clear solution designs, data specifications and acceptance criteria.
• Coordinate delivery with Aventra, CTIO and internal stakeholders, ensuring solutions are secure, scalable, tested, documented and maintainable.
• Lead business acceptance testing (UAT), release planning and stakeholder adoption for significant system enhancements and changes.
• Identify opportunities to improve efficiency through automation, integrations and low-code technologies, and evaluate build, buy and partner options for new GTM capabilities.
• Establish the foundations for AI-enabled GTM workflows and decision-support capabilities, ensuring appropriate controls for data access, permissions, privacy, testing, monitoring and human oversight.
• Partner closely with Marketing Operations, Commercial Excellence, CTIO, Reporting & Insights teams and external partners to deliver technology and data solutions that improve decision-making and commercial performance.

What you bring

• Solid experience in GTM architecture, Salesforce, Revenue Operations, Marketing Technology or business systems within a B2B environment.
• Practical knowledge of Salesforce data structures, objects, workflows, automation and security.
• Experience with Account Engagement (formerly Pardot) or a comparable marketing automation platform.
• Experience designing system architectures, data models, integrations or scalable technical solutions.
• Understanding of lead, contact, account, opportunity and campaign management processes.
• Experience improving data quality, governance, validation, identity resolution and stewardship.
• Ability to gather business requirements and translate them into solution designs and technical specifications.
• Experience managing delivery with technology teams, consultants or implementation partners.
• Understanding of APIs, system integrations, data flows, automation and event-driven concepts.
• Experience with UAT, release governance, documentation and technical acceptance.
• Knowledge of privacy, consent, permissions, access controls and security principles.
• Proficiency in spoken and written English.

Nice to have

• Experience with AI-enabled workflows, Data Cloud, integration platforms or low-code technologies.

You are someone who

• Is keen to take accountability and ownership for delivering customer needs
• Is able to self-manage and prioritize tasks towards meeting goals
• Is effective at solving problems, trouble-shooting and making timely decisions
• Is motivated and willing to take initiative
• Communicates in a structured way and has ability to present technical ideas in user-friendly language
• Displays a team spirit, particularly in a multicultural environment
• Responds positively to learning opportunities and is comfortable stepping out of own comfort zone

#LI-KC1 #LI-Hybrid

About us

We are a leading international technical professional service provider and a leader in classification, compliance, and consultancy services to the marine and offshore industry, a trusted advisor to our customers helping to design, construct and operate their assets to the highest levels of safety and performance. We are shaping the industry’s future through the development of novel and innovative technology for the next generation of assets, while continuing to deliver solutions for our customers every day.

Be a part of

Lloyd’s Register is wholly owned by the Lloyd’s Register Foundation, a politically and financially independent global charity that aims to engineer a safer world through promoting safety and education. For a thriving ocean economy, Lloyd’s Register colleagues and Lloyd’s Register Foundation work together to fund research, foster industry collaboration and develop action-oriented solutions to make the world a safer place.

Want to apply.

Here at Lloyd’s Register, we care, we share and we do the right thing in every situation. It’s ingrained in our culture and everything we do. We are committed, and continually strive, to lead with our values that empower and enable an inclusive environment conducive to your growth, development and engagement. It doesn’t matter who you are, what you have experienced, how you identify, how old you are, where you are from, what your beliefs are or how your brain or body works - the diversity of our colleagues is fundamental to our futures and the changes we can make together. Our inclusive culture allows us to connect together authentically and to be courageous and bold. We don’t just talk about our differences, we celebrate them!

We are committed to making all stages of our recruitment process accessible to all candidates. Please let us know if you need any assistance or reasonable adjustments throughout your application and we will do everything we possibly can to support you.

If you don't tick every box in these ads, please don't rule yourself out. We focus on hiring people who share our goal of working together for a safer, sustainable, thriving ocean economy.

We care, we share, we do the right thing.

If you have further questions about this role, please contact us at[email protected]and we will respond to you as soon as possible.

Diversity and Inclusion at Lloyd's Register:

Together we are one Lloyd’s Register, committed to developing an inclusive and safe workplace that embraces and celebrates diversity. We strive to ensure that all applicants to LR experience equality of opportunity and fair treatment, because we believe it is the right thing to do. We hope you do too.

As a Disability Confident Committed Employer, we have committed to:

• ensure our recruitment process is inclusive and accessible.
• communicating and promoting vacancies offering an interview to disabled people who meet the minimum criteria for the job.
• anticipating and providing reasonable adjustments as required
• supporting any existing employee who acquires a disability or long-term health condition, enabling them to stay in work.
• at least one activity that will make a difference for disabled people.

Find out more about Disability Confident at: www.gov.uk/disability-confident

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The Lloyd's Register Group comprises charities and non-charitable companies, with the latter supporting the charities in their main goal of enhancing the safety of life and property, at sea, on land and in the air - for the benefit of the public and the environment. (Group entities).