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Salary
≈ $11k – $33k per year (Estimated)
Location
In office (Nashik)
Seniority
Senior · 6+ years exp

Confirmed on the employer's own hiring board on Oct 19, 2026. First seen by Alion on Jul 16, 2026. Lucy Electric scores B on the Alion truth index.

Overview
Company
Impact
Profile match
Lucy Electric is a UK manufacturer of secondary power distribution equipment headquartered in Thame, Oxfordshire, producing medium-voltage ring main units, package substations, overhead line products and network automation for utilities and industry. Part of the Oxford-based Lucy Group with more than 100 years in the electrical industry, it runs manufacturing and engineering sites in India, South Africa, Thailand, the UAE, Romania and Brazil. It hires design, production and application engineers, assembly and service technicians, sales and bid managers, supply chain staff and treasury and tax specialists.

Job Purpose:

Achieving targeted Business deliverables for the allocated zone i.e. Product Approval, Prescription sales, New Customer acquisition, New Geography penetration, Channel Partner on boarding, Key Account Engagement Segment Analysis, Managing effective pre-tender responses for products in LE umbrella.

Job Context:

This position is responsible for business development for North India region and core base will be based in Nasik in line with sales budgets and aligned with the organizational objectives.

Job Dimensions:

  • There is an increase in the number of requirements of secondary distribution products in India with various government launched schemes and LEI budget has also increased by 20% on YOY basis

  • It is important that this increased requirement is provided by a dedicated manpower who is accustomed to working on various tenders.

  • The Role will be permanent based in Delhi and taking care of the business of Northern zone as decided from time to time and reporting to the Head Business Development and Marketing.

Key Accountabilities:

  • Proficient in RMU topology, protection schemes, and PSS to provide optimal configuration guidance to customer.
  • Actively promote RMU and PSS through prescription sales by influencing consultants, utilities, and decision-makers to specify the company’s RMU in tender BOQs.
  • Securing approvals from utilities, consultants, and OEMs.
  • Map potential customers and identify new streams / Markets and market segments to generate business.
  • Identify and allocate potential channel partners/ distributors for increased channels to the market.
  • New Geography, New segment penetration
  • Organize product promotion activities, including RMU demos, capability presentations, and product launches.
  • Conduct technical seminars, consultant meets, workshops, and webinars to create awareness and generate leads.
  • Collaborate with marketing to develop brochures, case studies, videos, and digital campaigns for RMU products.
  • Track upcoming RMU tenders from utilities and other government/private bodies.
  • Customer Satisfaction Index, Net Promotor Scope

Qualifications, Experience & Skills;

Minimum Experience:

  • Degree in Electrical engineering with 6 - 7 years of experience in Medium Voltage (MV) Switchgear business development or technical sales.
  • Experience in handling utility tenders, government procurement portals, and DISCOM vendor registration processes.
  • Experience in conducting technical seminars, webinars, consultant meets, and customer awareness programs.

Job Specific Skills:

  • Strong technical and analytical skills.
  • Strong problem-solving skills.
  • Methodical approach to problem solving.
  • Capable of driving ideas/projects forward.
  • Able to work effectively to meet agreed timescales having considered and planned the project

    activities.

  • Able to work independently or within a team.
  • Excellent Communication & interpersonal skills.
  • Positive Attitude

Behavioral Competencies:

  • Able to communicate effectively with customers
  • Able to develop key contacts with the utilities and EPC’s ensuring good relations and business.
  • Required Business Acumen.
  • Excellent Communication Skills.
  • Excellent Relationship skills- Capability to develop relations at the topmost level at Customer end.
  • Excellent Presentation skills.
  • Excellent relationship and interpersonal skills.
  • Excellent organizational and time management skills.

Responsibilities:

1) Brand Positioning: Apply brand guidelines and brand templates and inform the organization on the importance of brand alignment and positioning.

2) Events Planning and Delivery: Contribute to the planning and delivery of events to ensure they are on schedule and within budget, meeting all deadlines, and work closely with all other parties involved in the design, development, sales, marketing, and delivery of the events.

3) Sales Promotion: Perform sales promotions tasks to increase sales and customer loyalty. Contribute to the development of sales promotion programs.

4) Marketing Communications: Contribute to the development and delivery of marketing communications campaigns across all media to support the business plan and increase sales.

5) Supplier Management: Investigate incidents with suppliers or supplies and recommend actions in a timely manner to enable the delivery of the agreed services and supplies.

6) Content Creation: Collate information for use in developing content and format materials for print or websites.

7) Marketing Campaign Development: Carry out straightforward supplier and contract management tasks to support advertising, promotion, and other marketing campaigns.

8) Multiagency Work: Work collaboratively with other professional teams and over organizational boundaries to ensure service users experience cohesive and seamless support to meet their needs.

9) Personal Capability Building: Develop own capabilities by participating in assessment and development planning activities as well as formal and informal training and coaching. Develop and maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.

EducationalRequirements: Post-Secondary Non-Tertiary Education

GeneralExperienceRequirement : Sound experience and understanding of straightforward procedures or systems (7 to 12 months)

ManagerialExperienceRequirement : Very limited (0 to 3 months)

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