Brand Manager

PRIMARY OBJECTIVE:

• To be a full-fledged “brand” manager of the designated brands and be responsible for strong P&L management skill and budgets.

• Manage the marketing division and ensure that Marketing Executives & Trainers are effectively trained in order to maximize their marketing skills and know-how (after 6 mths or earlier).

• Provide leadership direction to the team and strengthen brands market presence (after 6 months or earlier).

SPECIFIC ACCOUNTABILITIES:

NUMERICAL OBJECTIVE:

• Achievement and accountability for individual brand targets - up to profit contribution level for each brand.

• Tracking of sales on monthly basis by brand. Key reports include retail & wholesale sales analysis by brand, by channel and contribution (%) by sku.

Manage the brand marketing budget, ensuring efficient allocation of resources.

• Monitor expenses and ensure all activities are cost-effective and within budget.

• Track and analyze the performance of marketing campaigns and initiatives.

• Use key performance indicators (KPIs) to measure brand health and campaign effectiveness, adjusting strategies as needed.

MARKETING:

• Develop brand specific marketing calendar.

• Conceptualize, plan and ensure timely implementation of launches, promotions and brand specific animations, consumer events.

• Develop and provide marketing collaterals (i.e. POS displays etc).

• Devise customer recruitment plans for each brand - eg. Workshops, promotional activities, etc.

• Devise customer retention programs and CRM brand-specific activities to drive brand sales.

• Accountability and tracking for the brands’ Advertising & Promotional Expenditure.

INVENTORY:

• Accountability for individual brands’ inventory levels in order to maintain healthy inventory turnover ratio on each brand.

• Stock forecasting on new and existing products (including GWPs) of brand responsible.

• Working with internal forecasting teams to develop rolling forecast in order to manage overall inventory levels.

DISTRIBUTION:

• Work with sales team to provide support to garner entry into alternative distribution channels.

DIVISION MANAGEMENT:

• Provide leadership, guidance and direction for team members towards building and strengthening internal department structure.

OTHERS:

• Able to react to change productively and handle other essential tasks as assigned.

• To have a strong and good working relationship with the principals.

• To have a strong and good working relationship local internal team and regional team.

Requirements

• Marketing or Sales experience in beauty industry will be an added advantage

• Strong presentation and communication skills

• Marketing type, initiative, dynamic, highly committed and result-oriented.

• Experience in marketing budget planning and P&L analytical

• Pleasant and Mature personality, well organized and hard working style.

• Good at problem solving, quick to respond and able to work outside when needs.

• Excellent, proven interpersonal, verbal and written communications skills.

• Excellent computer literacy in MS-Office (Word, Excel, Power Point).

• Fluent in both English and Thai.

• Bachelor’s degree or higher in Marketing, or related field

• Marketing principle

• Brand Management

Benefits

AL , PH , Provident Fund, Group Insurance ,and Dental claims