Marketing Leader

We are looking for a Marketing Leader / Head of Marketing to lead the marketing function and drive commercial growth within an international financial services environment. The role focuses on developing and executing the 2027 marketing strategy, leading a team of marketing professionals, and implementing demand generation, go-to-market, and partner marketing initiatives to increase qualified leads, strengthen banking partnerships, and support revenue growth. The leader will work closely with Sales and senior business stakeholders to align marketing activities with commercial objectives, optimise marketing budgets and performance, and establish KPIs linked to sales pipeline, ROI, and revenue contribution.

Responsibilities

• Lead the marketing function in Poland
• Develop and execute the 2027 marketing strategy
• Manage and develop a team of 4 marketing professionals
• Build demand generation campaigns and increase qualified leads
• Improve cooperation between Sales and Marketing
• Develop marketing activities supporting banking partnerships
• Support indirect sales channels and partner-led revenue growth
• Establish marketing KPIs linked to pipeline and revenue
• Manage marketing budgets and campaign performance
• Work closely with senior business and regional marketing leadership
• Improve marketing processes, reporting and team effectiveness

Requirements

• Senior marketing leadership experience
• Previous role as Head of Marketing, Marketing Director or similar
• Experience managing a marketing team
• Strong background in revenue marketing and demand generation
• Proven experience supporting sales pipeline and commercial growth
• Experience aligning Sales and Marketing teams
• Experience developing go-to-market strategies
• Partner marketing and channel marketing experience
• Understanding of marketing KPIs, ROI and revenue contribution
• Strong stakeholder management
• Fluent English

Nice to have

• FinTech, payments or banking experience
• Experience working with banking partnerships
• B2B financial services marketing
• Experience in international organisations
• Experience with indirect distribution channels
• Knowledge of CAC, LTV and pipeline conversion
• Polish language skills

Benefits

• Solid, competitive salary
• Work in a multinational environment on international projects
• Comprehensive healthcare
• Long-term B2B contract with a stable project pipeline