Scaled Activation Specialist (Campaign and Event Management)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies - from measurement & analytics to content production.

Job Summary:

We’re looking for a Scaled Activation Specialist to shape and execute social strategies across B2C, B2B and Brand, using data, social listening and creative thinking to drive engaging campaigns, influencer activations and brand love.

Role:

• Develop and manage social marketing activities for Southeast Asia: always-on content, campaigns and influencer programs that drive results depending on the goal of product and service activations.
• Manage and organize social editorial calendar while overseeing all content, including copy, creative assets and publishing across owned social channels. This includes liaising with internal stakeholders to source assets, including images, videos, copy and design.
• Beyond social, manage digital or on ground events to deliver product messages in more controlled & exclusive forums
• Work closely with agencies to generate creative ideas and validate social media strategy before, during, and after launching campaigns and programmes.
• Provide strategic social media expertise and generate ideas for the local market, helping to implement engaging brand narratives into a wider integrated marketing plan.
• Expand data into insights while building a narrative that will fuel social media campaigns and programmes as part of the wider country-specific marketing initiatives.
• Identify and escalate areas of concern and opportunities for the brand and pitch fresh, innovative ideas to drive engagement and community.
• Partner with cross-functional teams on social strategy and execution to capture the brand’s presence and engagement with the end users.
• Manage analytics, track audience growth and generate campaign-specific metrics.
• Build and manage strong relationships with influencers throughout various verticals to increase authentic advocacy and brand love.
• Collect and share insights and trends from social communities to improve future campaigns.

You:

• Degree in Business, Commerce, or Marketing preferred, or equivalent industry experience.
• 4+ years of experience in marketing, advertising or related industry; preferably both agency and in-house experience, managing social presence and strategy for global brands, ideally in the technology space.
• You’ve ideally held a Social Media Strategist, Digital Strategist, Social Media Manager and /or Social Media Marketing Manager role in the past while working with external creative and social agencies.
• A strategic and creative thinker who is able to navigate around an always-on social landscape.
• Prior experience managing end-to-end social media projects from strategy to execution, including localised content creation and copywriting, community management, localisation, tracking and reporting.
• Strong technical knowledge of social platforms, paid media, content strategy and community management.
• Solid project management experience, managing complex and dynamic social projects from start to finish and coordinating communication and assets across multidisciplinary stakeholders.
• Proficient understanding of social media analytics and experience with social media publishing tools like Sprinklr, Hootsuite or Sprout Social.
• Ability to bring order and attention to detail to complex stages of each project.
• Prior experience with communicating with local and geographically dispersed stakeholders to deliver clear instructions and messaging.
• Passionate about working as part of a larger team to deliver on a common goal.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.!