Sports Program Manager (Germany)

Manning Global, an Internationally renowned staffing and managed services organization specializing in providing staffing solutions for leading corporations in Social Media, AI, IT & Telecoms, Engineering, Digital Media, Automotive and Renewable Energy is recruiting for a Sports Program Manager on behalf of one of their blue-chip international clients to join their organization in the Berlin, Germany. Job Title: Sports Program Manager Employment: Fixed-Term (5 Months) Start Date: 04/01/2027 Country: Germany, Berlin (Onsite, 5 days per week) Salary range: Up to 80,000.00 Euros per annum, depending on experience Contact: Steve Price on: +49 (0) 89 23 88 98 33

Key

Responsibilities: Lead the planning, execution and optimisation of sports content programmes and campaigns across the German market. Develop content strategies and engagement initiatives focused on German football, the Bundesliga, women's football and major international sporting events. Coordinate sports campaigns, athlete showcases and community programmes to increase content creation, audience engagement and platform growth. Manage complex projects across Product, Communications, Legal and other teams, ensuring timely delivery and stakeholder alignment. Collaborate with Product teams to maximise content visibility through in-app promotions, platform features and growth initiatives. Monitor campaign performance, analyse key metrics and implement improvements to maximise programme effectiveness. Work closely with international stakeholders, managing multiple priorities and adapting to changing business requirements. Experience/Qualifications: Bachelor's degree in Marketing, Communications, Business, Sports Management or a related field. 5+ years of experience in programme/project management, content marketing or campaign management within the German digital or media ecosystem. Strong project management skills, with proven experience delivering complex campaigns and managing multiple stakeholders. Good understanding of the German professional sports landscape, particularly football. Experience working with international teams in fast-paced, target-driven environments. Strong analytical, organisational and communication skills, with the ability to work independently. C2 German and fluent English.

Preferred

Qualifications: Experience within technology companies, digital media, sports organisations or fast-paced agencies. Familiarity with the Bundesliga, women's football, winter sports and Olympic sporting events. Experience delivering sports content campaigns, creator programmes or community engagement initiatives. Experience collaborating with Product teams on digital content promotion and platform growth. Existing network within the German sports, media or creator ecosystem. Master's degree or MBA would be advantageous.