Founding Account Executive
Confirmed on the employer's own hiring board on Sep 26, 2026. First seen by Alion on Sep 25, 2026.
Transformity is empowering beer, wine & liquor stores with amazing technology. We bring enterprise-level sophistication to independent liquor retailers, giving them one integrated operating system for every part of their business.
We serve hundreds of stores without any sales team today. These stores have complex business needs but have been deprived of great software for decades. They predominantly use on-premise systems that were built 15+ years ago. We come from liquor retail families where we witnessed their problems firsthand.
With a small team of 10, we’ve grown fast, efficiently, & serve some of the top retailers in the US. We’re well-capitalized by great investors like YC, 1984, General Catalyst, Pioneer Fund, and Soma Capital.
This Role
You'll be on the ground floor of a high-growth company with core responsibilities being:
- You’ll be based in your local geography, ideally in the Northeast or Southeast (US).
- You will outperform quotas and earn as you close deals.
- You are excited to travel and sell in-person for 50% of deals.
- You will own every part of the sales pipeline: from customer discovery to closing to being a partner during onboarding.
- You’re ready to be a sales architect - use LLMs + sales tools to optimize your performance.
Nice to have:
- 2+ years in a sales position, ideally in a fast-growth startup or selling into small businesses.
- You have experience working in or selling in the liquor retail or broader retail vertical.
- You’re competitive.
Who we are
The product is built by the best engineering team in the industry. Ex-Amazon, Citadel, Brown and from liquor store families. You’ll have the strongest product to sell to customers who have been overlooked by amazing software.
A glimpse of who you’ll work with:
Jay (CTO): studied Biomedical Engineering & Computer Science @ UConn, worked at Amazon, and actively contributes to open source projects on Github. He’s a Vim power user, uses a split keyboard, and a big anime fan. Parents have owned multiple liquor stores.
Raj (Founding Engineer); studied CS and Business @ Northeastern, worked at Chewy, built multiple products/startups before this, is a frontend wizard, a designer, and a baller (he’s very tall).
Param (CEO): graduated top of class @ UConn, senior engineer from Amazon where he built a new AWS service, and everyone in his family owns liquor stores.
The team is fully technical and product-driven. You’ll have the best product team in the industry working behind your every sale.
Benefits
- Full medical, vision, and dental insurance coverage
- AI products (ChatGPT pro, etc)
- Unlimited PTO
- Introduction with Param (CEO) - 20 minute video call
- Round 1 - 1 hour video call
- Sourcing, qualifiying leads, selling, and closing scenarios
- Questions on previous experiences
- Round 2 - 3 hours in-person
- Full sales pitches
- Live demo
- Culture discussion
- Lunch or dinner with the team
- Final round - 20 minute phone call with Param (CEO)
- Reference checking