Intern, Digital Marketing
WE TAKE YOU ABOVE BEYOND
Take your passion to the next level and work alongside other masters of their craft to build a fulfilling and rewarding career at Marina Bay Sands.
Job Responsibilities
Campaign Support & Personalization
Coordinate campaign launch to ensure all timelines are met by working with all relevant parties internally and externally (agencies, internal stakeholders, creative team, content team etc.)
Collaborate with relevant stakeholders to ensure digital and offline touchpoints adhere to best practices, aligned to brand guidelines while maintaining good experience across the consumer journey
Conduct research on audiences, best practices, competitors, latest marketing technologies etc. to inform campaign direction to drive engagement and conversions
Activate cross-channel campaigns based on the overall strategy to acquire new visitors, engage them with relevant content and convert them. Channels include but not limited to paid search, programmatic display, paid social, email and strategic 3rd party partners
Support end-to-end delivery of paid search campaigns from understand the activation, briefing agencies, proposing keywords/copies and reviewing the search proposal to confirming live dates and updating proof of delivery records.
Manage Google Business Profile across Marina Bay Sands properties.
Work with external agencies to execute, manage, optimize, report and analyze campaigns to ensure seamless execution leading to optimized performance to meet campaign and business targets
Marketing automation:
Assist on EDM execution, from managing content calendars to collaborating with various teams on EDM creative, setup, deployment and reporting.
Analytics
Create marketing presentations and reports to update relevant teams on the campaign / business performance as needed
Analyze the results and effectiveness of campaigns to identify insights that can improve future campaign performance
Job Requirements
Education & Certification
Currently pursuing a Diploma or Degree in Marketing, Digital Marketing, Business, Communications, Media, E-commerce, Business Analytics or a related discipline.
Experience
Familiarity with digital marketing / paid media campaign is a plus.
Experience in reporting with Web Analytics Tools (GA4, Adobe Analytics) a plus
Other Prerequisites
Campaign coordination and project management skills
Passion for digital marketing and customer experience
Proactive, organised and detail-oriented with ability to manage, troubleshoot and problem solve in a fast-paced environment
Willingness to learn attitude
Possess strong written and verbal communication skills
Strong analytical skills preferred
Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.