Brand & Content Manager

Marzi is looking for a Brand and Content Manager who is obsessed with content, culture, storytelling and creative ideas. This is a content-first, creative-heavy role. You will be responsible for figuring out what Marzi should say, how it should look, how it should feel and how we can consistently create content that people actually want to consume and share. You will work closely with the founders and the wider team to turn ideas, insights, products and everyday moments into sharp, interesting and culturally relevant content. This role is for someone who can move from idea, concept, copy, and creative brief execution without needing a lot of hand-holding.

The candidate will have responsibilities across the following functions:

Build Marzi's Content Engine:

• Own Marzi's day-to-day content across social media and other relevant platforms.
• Develop content calendars, formats and recurring content properties.
• Constantly come up with new ideas, formats and creative concepts.
• Turn trends, conversations, observations and cultural moments into relevant Marzi content.
• Experiment with different formats: short-form video, carousels, static content, memes, founder content, storytelling, campaigns, etc.
• Build a recognisable content style and voice for Marzi.

Creative Ideation and Storytelling:

• Come up with big creative ideas, not just content posts.
• Find interesting stories within the business, product, customers and culture.
• Develop campaign concepts from scratch.
• Write compelling hooks, headlines, scripts, captions and narratives.
• Have a strong point of view on what makes an idea interesting.
• Take a raw thought and turn it into something people want to watch, read or share.

Content Creation:

• Be hands-on with writing and content creation.
• Write social posts, scripts, blogs, newsletters, campaign copy and other brand communication.
• Create detailed briefs for designers, video editors, photographers and external creators.
• Work closely with the creative team to translate ideas into the final output.
• Review and refine creative work until it meets the desired quality bar.

Founder and Leadership Content:

• Work closely with Marzi's founders and leadership team.
• Identify interesting ideas, opinions, experiences and stories that can become content.
• Help build authentic founder-led content rather than generic "thought leadership. "
• Draft posts, scripts and other communication for founders.
• Develop recurring formats and content properties around the founders.

Social and Culture:

• Be deeply plugged into what's happening across Instagram, LinkedIn, YouTube and other relevant platforms.
• Understand internet culture, trends, memes and emerging content formats.
• Know the difference between copying a trend and making a trend relevant.