Associate Manager, Culture & Content

Match Group is a leading provider of dating products worldwide. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.

When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL 3 days/week.

Match Group is seeking an Associate Manager of Culture & Content to lead social, creators, partnerships, and content across a portfolio of Match Group brands. Sitting within the Everyone & Everywhere portfolio, this role brings each brand's strategy to life through culturally relevant storytelling, authentic collaborations, and social engagement.

Reporting to the Director of Culture & Content, this person will own approximately 2-3 brands while serving as the primary day-to-day partner out of our Los Angeles office.

Culture & Social:

• Spot emerging trends, communities, creators, and behaviors across audiences and cultures, and turn them into actionable opportunities, including identifying the right moments and spaces for brands to authentically join cultural conversations.

• Develop always-on and campaign plans with cross-functional and agency partners - driving the creative bar and ensuring integrated execution across functions

• Own the full content lifecycle for quick-turn, organic content often with little to no outside production support: ideation, concepting, scripting/storyboarding, filming/content capture, and editing across short-form video and static formats

• Adapt and repurpose influencer, UGC, campaign, and IRL activation footage into platform-native content in near real time

• Translate organic to paid content by working with media, brand, and creative teams to ensure a consistent flow of content into our paid flywheel

• Own day-to-day social planning and publishing across all social platforms, ensuring content reflects platform best practices and audience expectations

• Partner with community management to foster meaningful conversations and help evolve each brand’s voice across owned channels

• Protect brand trust through social monitoring, triaging timely interactions, and execuing escalation protocols with cross-functional partners

• Protect brand trust through timely and accurate responses

Creators, Partnerships & Experiences:

• Build creator rosters aligned with each brand’s audience

• Coordinate creator and partner campaign execution, approvals, timelines, and performance tracking

• Nurture and support long-term relationships that strengthen brand affinity

• Execute partnerships and IRL activations that expand relevance, credibility, reach, and conversation

• Lead the connected 360 plan across social, community, creators, partnerships, experiences, and paid amplification.

Leadership & Measurement:

• Collaborate with brand, insights, creative, PR, product, growth, and analytics

• Support agency partners and external vendors throughout campaign development

• Partner with analytics and growth teams to analyze results and identify actionable learnings

• Recommend optimizations that improve engagement, creator performance, and business outcomes

• Expected to measure and track KPIs across content and community performance, including engagement quality, organic and creator performance, sentiment, share of voice, content efficiency, and audience participation.

What We're Looking For:

• 3-5 years of experience in brand, social, cultural marketing, partnerships, creator marketing, or adjacent disciplines

• Strong understanding of social-first storytelling and platform-native creative

• Demonstrated, hands-on content creation skills are required for this role - you must be able to independently concept, shoot, and edit content (proficiency with tools like CapCut, Premiere, Figma, or equivalent is expected)

• A portfolio or reel showing native social content you've personally created and edited (not just directed or briefed)

• Deep understanding of major and emerging platforms, distinct community dynamics per channel, and the agility to pivot strategic approaches

• Proven success building culturally relevant programs that generate conversation, engagement, and brand love

• Strong consumer instinct and cultural empathy across different audiences, communities, and subcultures

• Excellent communication and project management skills

• Ability to balance multiple brands and competing priorities

• Strong creative instincts, editorial judgment, and ability to move quickly on opportunity.

• Experience managing cross-functional teams and external partners from idea through execution and measurement.

• Passion for pop culture, digital communities, and emerging consumer trends.