Channel Coordinator, YouTube - Vehicles & Preschool
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Opportunity:
Mattel is seeking a Channel Coordinator to execute day-to-day content (AVOD and live) publishing operations and performance analysis for Mattel’s portfolio of dolls YouTube channels. This position will work with their Associate Manager on the assigned categories of video distribution, analytics, and optimization. They will also work cross-functionally with the YouTube Strategy and creative teams to ensure consistency of voice and execution of programming strategy.
What Your Impact Will Be:
Primary Responsibilities (include % of time, what the position does, how it is accomplished, why it is done)
60%: Publishing Operations
- Publish videos and create metadata aligned with channel strategy and platform best practices.
- Coordinate with Graphics Design Associate to develop optimized thumbnails for each video. This includes outlining per-video thumbnail design requests and organization of A/B tests.
- Regularly update channel and content curations, including creation of playlists, updating channel banners, trailers, and rotating channel shelves.
- In partnership with the Creative team, execute against a video delivery workflow.
- Collaborate with the Strategy team to execute against a portfolio of programming calendars.
- Assist the Associate Manager in obtaining metadata translations.
- Requisition and apply closed captioning files to content as needed.
- Periodically launch, operate, and wind down per-channel livestreams (at our El Segundo office).
- Other channel management responsibilities as the business continues to evolve.
- How: Executes processes developed by YouTube Operations team, in coordination with their department manager and cross-functional teams.
- Why: These tasks represent the “last mile” of IMCs supply chain management - The mechanism through which all of Mattel’s YouTube content (e.g. premium content, TVCs) is delivered to the audience.
10% - Performance Analysis/Reporting
- Document and interrogate performance data of uploads in real-time against benchmarks.
- Assist the Associate Manager in providing regular channel and content performance updates to cross-functional teams.
- Execute and report on test & learn initiatives developed in collaboration with the strategy team.
- How: Using, analyzing, and storytelling through data from the YouTube CMS to the appropriate sharing/presentation format (e.g. PowerPoint and/or Keynote).
- Why: Provides insights essential to understanding channel health, trends, and performance toward goals.
30% - Live Optimizations
- Apply adjustments to video metadata and thumbnails based on results of real-time performance data.
- How:
- Applying data-backed changes (e.g. updating video title, tags, elements of thumbnail design) to video metadata within the first few hours of publishing.
- Staying abreast of industry trends and YouTube best practices, specifically in the kid & family, entertainment, fashion, lifestyle and dolls spaces.
- Why: Ensures consistent acceleration toward performance benchmarks: audience growth and driving POS.
What We’re Looking For:
- Minimum 1+ years’ experience in content publishing.
- BA/BS preferred
- Experience working with children’s content on YouTube in some capacity.
- Strong time management, planning, and project execution skills.
- Excellent written and verbal communication skills.
- Ability to analyze data and extract insights to create recommendations.
Certifications/Technical Skills/Other Requirements
- Current or previous YouTube certifications in audience development, content strategy.
- Proficient in Excel and video editing software such as Adobe Premiere Pro.
- Experience in the consumer internet and media industries, specifically YouTube content publishing landscape.
- Google Analytics, YouTube Analytics (including CID) experience required.
*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
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