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Salary
$270k – $335k per year
Location
In office (El Segundo)
Seniority
Principal · 15+ years exp
Employment
Full-Time
Overview
Company
Impact
Profile match
Mattel is an American toy company founded in 1945 in a Los Angeles garage, and it owns some of the most valuable character franchises in the industry including Barbie, Hot Wheels, Fisher-Price, American Girl, Masters of the Universe and Monster High. Alongside manufacturing and selling toys it has built a film and television arm to exploit those properties directly, following the commercial success of the Barbie film in 2023, and it licenses its characters into games, apparel and experiences. Headquartered in El Segundo, California and listed on Nasdaq, it competes with Hasbro and with the digital entertainment now taking children's attention.

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:

Mattel is seeking a Vice President, Global Insights & Analytics to build and lead a globally integrated enterprise intelligence capability spanning Consumer Insights, Shopper, Retail, and Business Insights, Social & Cultural Intelligence, and Advanced Analytics & Data Science. Connecting consumers, culture, customers, markets, and business performance, this leader will proactively identify opportunities, shape strategy, accelerate innovation, and improve the quality and speed of decision-making across Mattel.

As Mattel strengthens its brand-led operating model, this capability will provide brand and enterprise leaders with a shared intelligence foundation for making faster, more impactful decisions. Partnering closely with executive leadership, this leader will establish rigorous, repeatable, and measurable approaches that turn complex inputs into aligned decisions and actions, creating a common language around opportunity, value, performance, and risk.

What Your Impact Will Be:

Enterprise Strategy & Growth

  • Shape enterprise strategy, portfolio priorities, and growth through an integrated view of consumers, customers, culture, markets, and business performance.
  • Proactively identify emerging needs, cultural shifts, whitespace, opportunities, and risks.
  • Enable brand leaders to identify, size, prioritize, and measure growth opportunities through consistent intelligence and decision frameworks.
  • Bring an objective, evidence-based perspective to high-priority opportunities and strategic decisions.

Connected Intelligence & Foresight

  • Integrate consumer, shopper, retail, cultural, market, and business data into a connected intelligence ecosystem and common fact base.
  • Apply predictive analytics, scenario planning, AI, and data science to improve foresight and decision-making.
  • Build scalable intelligence tools that identify meaningful signals and translate data into practical decision support.

Decision Rigor & Activation

  • Establish common definitions, metrics, benchmarks, and measurement standards for assessing opportunity, value, performance, and risk.
  • Build simple, repeatable frameworks and scorecards that enable teams to evaluate opportunities consistently and align quickly.
  • Translate complex and sometimes conflicting inputs into clear, compelling recommendations that drive action.
  • Connect decisions to marketplace outcomes, creating measurable learning loops that improve future decisions.

Culture & Talent

  • Build and lead a high-performing, globally integrated organization focused on measurable business impact.
  • Evolve the function’s capabilities, operating model, technology, partnerships, and ways of working.
  • Create a culture of curiosity, objectivity, simplicity, rigor, accountability, and continuous improvement.
  • Develop diverse talent and future capabilities.

What We’re Looking For:

  • Proven experience leading and transforming global insights, intelligence, or analytics organizations.
  • Demonstrated ability to influence enterprise strategy and executive decision-making in complex global environments.
  • Deep expertise across consumer, shopper, commercial, and cultural intelligence.
  • Exceptional ability to synthesize disparate data and perspectives into clear, actionable recommendations.
  • Track record of establishing rigorous measurement systems, common definitions, and repeatable decision processes.
  • Consumer and commercial acumen with ability to connect intelligence to measurable business growth.
  • Fluency in modern analytics, predictive modeling, AI, and data science, with the judgment to apply them pragmatically.
  • Ability to balance rigor with simplicity and speed.
  • Exceptional executive communication and storytelling skills.
  • Track record of building high-performing multidisciplinary teams and leading transformation.
  • Operates with agility, urgency, objectivity, sound judgment, and confidence in ambiguity.
  • Qualifications & Experience

  • 15+ years of experience in insights, analytics, strategy, or related fields.
  • Leadership experience in global consumer-facing organizations.
  • Experience leading multidisciplinary teams and enterprise transformation initiatives.
  • Experience with modern data, analytics, and AI-enabled capabilities.
  • Advanced degree (MBA, MS, or equivalent) preferred.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:

The Culture at Mattel

Corporate Philanthropy

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