Associate Digital Strategist, Lifestyle

Who We Are:

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action. 

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

About M Booth Digital

Digital professionals interested in the future of marketing who enjoy collaborating, brainstorming, and challenging conventions will love working with us. We believe critical

thinking, taking initiative, and owning projects are the keys to being a great teammate and we hold high standards in those areas. We take our work very seriously but do not take ourselves very seriously. We celebrate great work, but it is always through the lens of the team. Said another way, we try to leave our egos at the door.

What You’ll Do:

Be the Voice of the Brand 

• Own daily community management across social platforms (i.e. Instagram, TikTok, Linkedin, YouTube, X, and Facebook) for our Brands - identifying opportunities to comment on other posts and responding to comments on our own 
• Monitor brand, competitor, and industry conversations regularly, sharing insights with our Brands as needed
• Quickly draft and post comments aligned with established Brand voice guidelines
• Spot and flag potential issues early, and respond per our established protocols 
• Maintain trackers to log community engagements, responses, and opportunities surfaced

Work Closely with Clients

• Join client meetings to listen in on any social listening / community management / social publishing needs or shifts, as well as sharing social insights in real time
• Review meeting agendas and recaps that keep everyone aligned
• Provide thoughtful perspectives and platform-informed recommendations live and via email
• Proactively respond to our client emails for the workstreams you manage
• Collaborate with clients and partners on content that authentically features the brand

Collaborate and Plan Across Teams

• Publish content, maintain content calendars, and keep cross-functional teams up to date
• Comfortable with reporting and publishing tools to execute content calendars
• Track performance and share learnings to inform future work
• Own monthly reporting and share insightful, thoughtful recommendations
• Help translate social trends, tone shifts, and memes into actionable content ideas for weekly trendspotting recommendations

Team Management & Collaboration

• Mentor junior team members, delegating tasks effectively to teach the craft and build team capability.
• Oversee daily workflow, prioritize time-sensitive deliverables, and manage workload capacity transparently 
• Partner with internal teams to ensure seamless collaboration and high-quality outputs.
• Actively contribute distinct points of view and ideas in team meetings to drive business success

What You’ll Bring:

• 2-4 years of experience managing social media communities on behalf of brands (internships count!)
• A strong grasp of social platforms-especially Instagram and TikTok -and the rhythm of what makes content land
• Solid writing and communication skills; you can channel a brand voice while still sounding human
• A proactive, detail-oriented mindset and a genuine interest in culture, social trends, and internet behavior
• A team-first attitude and excitement to learn from others
• Experience in CPG, Travel, Lifestyle brands is a plus, but curiosity is essential

What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
• SALARY: $56,000-$70,000/year

(New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)

Location: Remote or in the New York office

Our Flexible Work Policy: 

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event. 

For those outside the NYC hub, you will be asked to be in person too. Examples of this may include client meetings, events or team meetings. There will also be in person opportunities for you to connect with others who live in your hub to collaborate and work together. 

If you plan on working remotely, we can accept applicants from the following states:

Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Texas, and Washington D.C.

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.