Assistant Manager - Performance Marketing

What You will Do

Seller Acquisition & Channel Ownership

• Own and scale seller acquisition across performance marketing channels (Google, Meta, affiliates, etc.)

• Drive high-quality seller sign-ups with a focus on downstream activation and retention

• Optimize campaigns for cost-efficient acquisition (CAC) while maintaining seller quality benchmarks

Funnel Optimization (Signup → Activation → First Success)

• Improve seller funnel metrics such as signup → KYC completion → catalog upload → first order

• Identify and reduce drop-offs across onboarding journeys

• Work closely with product and lifecycle teams to improve conversion rates

Experimentation & Growth

• Run structured experiments across audiences, creatives, landing pages, and funnel interventions

• Identify new growth levers such as regional expansion, category-specific acquisition, and vernacular targeting

• Test and scale new channels, formats, and campaign strategies

Performance & Efficiency Management

• Monitor and optimize key metrics such as CAC, activation rate, payback period, LTV/CAC, CVR, CTR, CPM

• Manage budget allocation across channels to maximize incremental seller growth

• Track and mitigate issues like audience saturation, creative fatigue, and declining marginal returns

Insights & Analytics

• Analyze seller cohorts by category, geography, quality, and lifecycle stage

• Derive insights on seller behavior to improve targeting and messaging

• Build frameworks for incrementality and attribution for seller acquisition

Cross-functional Collaboration

• Partner with product, analytics, design, and category teams to align growth efforts

• Influence onboarding experience, landing pages, and communication strategy based on performance insights

What Will You Need

• 3+ years of experience in performance marketing, preferably in consumer internet, e-commerce, or app-based businesses

• Strong hands-on expertise in Meta Ads & Google Ads, along with a solid understanding of incrementality frameworks

• Strong understanding of key growth and performance metrics such as CPM, CTR, CTI, hook rate, CAC, reach, frequency, and attribution models

• Proficiency in Excel/Google Sheets; working knowledge of SQL or analytics tools is a plus

• Familiarity with seller or partner acquisition funnels is a plus

• Strong analytical thinking with a structured, problem-first approach and a bias for action

• Ability to operate with high ownership in a fast-paced environment

• A strong growth mindset with a passion for experimentation, learning, and continuous improvement

• Clear and effective communication skills, with the ability to work cross-functionally and collaboratively