Sr Key Account Manager

Company: Mellow Designs

Location: Bengaluru

Experience: 5+ Years

Department: Client Servicing / Business Growth

Employment Type: Full-Time

About Mellow Designs

Mellow Designs is a creative branding and design agency specializing in branding, digital marketing, social media, website design, performance marketing, content creation, packaging, and strategic brand growth. We partner with ambitious brands to build impactful experiences and drive measurable business outcomes.

We are looking for a dynamic and relationship-driven Key Account Manager (KAM) who can nurture existing client relationships, identify growth opportunities, and drive revenue through strategic upselling and cross-selling of Mellow's services.

Position Overview

The Key Account Manager will be responsible for managing and growing a portfolio of existing clients while identifying opportunities to introduce additional services across branding, digital marketing, performance marketing, web development, content production, campaigns, and design solutions.

This role requires a combination of client relationship management, business development, strategic thinking, and revenue ownership. The ideal candidate should be able to understand client business objectives and proactively recommend solutions that contribute to their growth while increasing account value for Mellow Designs.

Key Responsibilities

Account Management & Client Relationship Building

• Act as the primary point of contact for assigned client accounts.
• Build strong, long-term relationships with key stakeholders and decision-makers.
• Conduct regular business review meetings with clients.
• Understand client goals, challenges, and future business plans.
• Ensure high client satisfaction and retention.
• Manage client expectations and maintain service excellence.
• Address concerns proactively and coordinate resolutions with internal teams.

Revenue Growth Through Upselling & Cross-Selling

• Identify opportunities to expand services within existing client accounts.
• Drive upselling of higher-value services and premium offerings.
• Cross-sell services such as:
  • Branding & Rebranding
  • Social Media Management
  • Performance Marketing
  • Website Design & Development
  • Content Production
  • Campaign Strategy
  • Packaging Design
  • Employer Branding
  • Marketing Automation
• Create growth plans for each account with quarterly revenue targets.
• Present proposals and solutions tailored to client business needs.
• Negotiate commercials and close additional business opportunities.

New Business Development from Existing Networks

• Leverage existing client relationships and professional networks to generate referrals.
• Identify opportunities within client groups, sister companies, or partner brands.
• Support leadership in expanding strategic accounts.
• Participate in networking events, industry forums, and client meetings.

Strategic Consulting & Business Reviews

• Analyze account performance and identify areas of improvement.
• Provide strategic recommendations based on business objectives.
• Conduct quarterly and annual account reviews.
• Collaborate with internal strategy and creative teams to propose growth initiatives.
• Present performance reports, business insights, and future opportunities.

Internal Stakeholder Management

• Work closely with:
  • Creative Team
  • Brand Strategy Team
  • Social Media Team
  • Performance Marketing Team
  • Content Team
  • Website Development Team
• Ensure seamless communication between clients and internal teams.
• Monitor project progress and delivery timelines.
• Escalate risks and dependencies when necessary.

Commercial Ownership

• Own account revenue and profitability targets.
• Prepare proposals, scopes of work, and commercial agreements.
• Monitor billing cycles and payment collections in coordination with finance.
• Forecast account growth and monthly revenue pipelines.
• Track client renewal opportunities and contract extensions.

Preferred Qualifications

• 5+ years of experience in:
  • Key Account Management
  • Client Servicing
  • Business Development
  • Agency Account Management
  • Marketing Solutions Sales
• Prior experience in branding, advertising, creative, digital marketing, or design agencies is highly preferred.