Digital Marketing Manager

The Digital Marketing Manager serves as a critical link between brand strategy, digital execution, and external agency partnerships. This role is responsible for running day-to-day digital marketing operations, leading relationships with digital agencies and third-party vendors, supporting brand and campaign strategy, and ensuring successful execution of marketing initiatives across channels.

The ideal candidate brings a combination of B2B marketing experience, agency expertise, strong project management skills, and a strategic mindset. This individual will help scale marketing efficiency by driving operational excellence, identifying the right partners and solutions, and ensuring alignment between brand objectives and digital execution.

Key Responsibilities:

Agency Management & External Partnerships

• Serve as the primary day-to-day contact for digital marketing agencies and external partners.
• Manage agency scope, deliverables, budgets, timelines, and performance expectations.
• Lead regular planning sessions, status meetings, and business reviews with agency partners.
• Evaluate agency performance and identify opportunities for optimization and increased efficiency.
• Ensure agency and vendor activities align with business goals, campaign priorities, and brand standards.

Vendor Strategy & Scoping

• Research, evaluate, and recommend third-party marketing vendors, technologies, and service providers.
• Develop requirements, scopes of work, and success criteria for vendor engagements.
• Manage RFP processes, vendor selection, onboarding, and contract support activities.
• Partner with procurement, finance, and legal teams as needed to support vendor relationships.
• Track vendor performance and ROI to advise future investment decisions.

Brand Strategy & Campaign Support

• Partner with brand, campaign, content, and product marketing teams to support coordinated marketing strategies.
• Ensure all digital marketing initiatives align with brand guidelines, messaging frameworks, and business objectives.
• Contribute strategic recommendations regarding audience targeting, content promotion, digital experiences, and campaign execution.
• Support the development of marketing plans that drive awareness, engagement, and demand generation.

Digital Marketing Operations

• Manage day-to-day digital marketing workflows, calendars, and operational processes.
• Coordinate campaign launches, asset delivery, approvals, and cross-functional execution activities.
• Ensure marketing programs are delivered on time, within budget, and according to established quality standards.
• Identify process improvements that increase team efficiency and operational effectiveness.
• Maintain documentation for vendors, agencies, workflows, budgets, and campaign activities.

Performance & Optimization

• Supervise key marketing, digital, and vendor performance metrics.
• Partner with agencies and internal stakeholders to analyze campaign results and identify optimization opportunities.
• Develop reporting and insights that help guide future marketing investments and strategic decisions.
• Monitor industry trends, competitive activity, and emerging digital marketing best practices.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, Advertising, or related field.
• Proven experience in B2B marketing, digital marketing, agency account management, marketing operations, or integrated marketing.
• Experience working directly with marketing agencies, consultants, and third-party vendors.
• Strong understanding of digital marketing channels, including paid media, social media, email marketing, web, and content marketing.

Preferred Qualifications:

• Experience working in both agency and in-house marketing environments.
• Experience supporting brand strategy and integrated campaign planning.
• Experience with marketing automation, CRM platforms, analytics, and reporting tools.
• Background in SaaS, enterprise software, or B2B technology marketing.
• Experience managing agency contracts, scopes of work, and performance reviews.

Success Metrics:

• Agency performance against established KPIs and service-level expectations.
• Successful delivery of digital marketing initiatives on time and within budget.
• Stakeholder satisfaction across brand, campaign, and digital marketing teams.
• Effectiveness and ROI of third-party vendor relationships.
• Operational efficiency improvements and process optimization outcomes.
• Brand consistency across digital channels and campaigns.