Integrated Campaign Marketing Manager

Job Description: Integrated Campaign Marketing Manager

Overview

We’re seeking an Integrated Campaign Marketing Manager to lead the strategy, planning, execution, and optimization of high-impact brand and marketing campaigns.

This role sits at the intersection of campaign strategy, brand marketing, and digital activation, translating business and brand priorities into integrated campaigns that reach the right audiences across the right channels. The Campaign & Digital Marketing Manager will lead cross-functional campaign teams, develop audience and persona strategies, and directly shape paid digital programs across platforms including LinkedIn and Google.

This person will also serve as a key partner to our media agencies and external vendors, ensuring that our investments, targeting strategies, creative approaches, and channel mix are continuously optimized against campaign objectives.

Key Responsibilities

Campaign Strategy & Leadership

• Own the strategy, planning, execution, and optimization of integrated brand-level marketing campaigns.
• Translate brand, business, and go-to-market priorities into compelling campaign strategies, audience journeys, and activation plans.
• Define campaign objectives, target audiences, personas, messaging priorities, channel strategies, KPIs, and measurement plans.
• Lead a cross-functional campaign team spanning Brand, Content, Product Marketing, Digital, Web, Social, Field Marketing, Marketing Operations, and other key stakeholders.
• Drive campaigns from initial brief and planning through activation, measurement, optimization, and retrospective.
• Ensure campaign activities connect into a cohesive audience journey rather than operating as individual channel tactics.

Digital & Paid Media Strategy

• Develop the paid digital strategy that supports brand and integrated campaign objectives.
• Plan, launch, manage, and optimize campaigns across LinkedIn, Google Ads, and other relevant paid digital channels.
• Develop targeting strategies based on priority personas, audiences, accounts, funnel stages, geographies, and campaign objectives.
• Partner with creative and content teams to develop and test campaign assets, messaging, offers, and formats.
• Monitor campaign performance and continually optimize targeting, creative, channel mix, and investment.
• Explore new digital channels, platforms, and promotional opportunities that can expand campaign reach and effectiveness.

Agency & Vendor Management

• Serve as the primary strategic and day-to-day partner for paid media agencies.
• Set clear agency priorities, campaign briefs, deliverables, timelines, budgets, and performance expectations.
• Challenge agency recommendations and ensure media strategies align to broader campaign and business objectives.
• Lead regular campaign planning, optimization, reporting, and performance reviews with agency partners.
• Research and scope new media, technology, agency, and vendor opportunities.
• Develop requirements and scopes of work and participate in vendor evaluation and selection.
• Evaluate partner performance and ROI to inform future investment decisions.

Campaign Planning & Cross-Functional Execution

• Build integrated campaign plans that clearly define audiences, messaging, content, channels, activation, milestones, owners, and success measures.
• Partner with stakeholders to ensure campaign strategies address business priorities while maintaining a consistent brand narrative.
• Facilitate campaign planning sessions and keep cross-functional teams aligned throughout execution.
• Manage campaign timelines, dependencies, approvals, and deliverables.
• Identify execution risks and proactively remove roadblocks to keep campaigns moving.

Measurement & Optimization

• Establish clear KPIs and measurement frameworks for campaigns and individual digital channels.
• Analyze campaign performance across awareness, engagement, demand, and business-impact metrics as appropriate to the campaign objective.
• Partner with Marketing Operations, agencies, and other stakeholders to understand performance and identify optimization opportunities.
• Translate campaign and media results into clear insights and recommendations for stakeholders and leadership.
• Apply learnings from completed campaigns to improve future targeting, messaging, channel strategy, and investment decisions.