Brand Director

Mentimeter is an engagement company with a simple goal: to make every leader better. Through interaction, insights and recommendations, its platform helps organizations turn participation into better understanding and stronger performance.

Founded in Stockholm in 2012, Mentimeter is used by 20 million people each month across 1.3 million organizations. At Mentimeter, we believe better leadership starts with listening and that the strongest results are achieved together. That’s why we foster a culture built on curiosity, collaboration and shared ownership. By joining us, you’ll help leaders turn participation into deeper understanding and stronger performance, advancing our ambition to help more than one billion people listen, learn and work better together.

The Role

As Brand Director, you'll lead Mentimeter's brand team and the creative work that helps people understand, recognize and choose us. You'll set an ambitious creative direction, develop the team, and build the systems that help great work reach further.

Our mission is to make every leader better. We have a clear brand direction grounded in that mission, and your role is to develop how we express it across audiences, channels and markets. You'll own our Brand Platform and Creative Platform, building on the strategy in place to create ideas and storytelling that people connect with and remember.

Brand sits within Design at Mentimeter. We see our product and brand as one experience, and you’ll work closely with product managers, designers, researchers, analytics and the design system team to bring that to life. Our brand designers, copywriters and producers work as an internal agency, supporting teams across the business through a retainer model that serves both of our go-to-market motions: product-led growth (PLG) and Enterprise.

You'll lead that agency end to end: setting priorities, directing the work and developing how it gets made. That includes building AI-enabled tools and ways of working that help colleagues across Mentimeter produce on-brand material themselves, freeing the creative team to focus where their expertise makes the biggest difference.

You'll report to our Chief Design Officer, join the Design Leadership Team, and work closely with our CDO and CEO on the direction of the brand.

What we are looking for

You're a creative leader with depth in your craft and the ability to make the people around you better. You can turn a strategic direction into a strong creative idea, explain why it works, and help a team develop it into work that delivers.

We're particularly interested in a copywriting background. You enjoy working with language, ideas and storytelling, and can move comfortably between shaping a campaign concept, working through the details of a headline and coaching someone else through their approach. You'll join a team with expertise across brand design, copywriting and production, bringing your own craft and creative direction to help develop both the work and the people behind it.

You also think about what makes good work possible beyond your own involvement. You've built tools, standards or processes that others can use, and you're actively exploring how AI can improve creative production. We'd like to hear what you've tried to build, where it worked, where it fell short and how your thinking changed as a result.

Experience across both agency and in-house or product environments would be especially valuable. You understand how to serve different stakeholders, prioritise competing needs and keep developing a brand over time.

In this role, you will:

• Set the creative direction: Lead ideas and storytelling across Mentimeter's brand work, and run crits and reviews that help the team produce stronger work.
• Own our brand and creative platforms: Build on our strategic foundation and develop a lasting creative concept that works across audiences, channels and markets.
• Lead the internal agency: Own delivery, prioritisation and capacity across the business, making sure our biggest company and growth priorities get the attention they need.
• Build brand as a system: Develop guidelines, templates, prompt libraries and AI-enabled tools that help teams produce on-brand work. Set clear standards for quality, tone of voice, IP and legal considerations, with human review where it matters.
• Connect brand and product: Work with product design and our design system team so that what people see and hear from Mentimeter feels connected to their experience of using it.
• Lead and develop our creative people: Manage our brand creative and design leads, and own craft standards, hiring quality and development across design, copy and production.

Requirements

• 10+ years in creative or brand work, including experience leading and developing creative teams across disciplines, with responsibility for both people and the quality of their work.
• A strong foundation in creative direction and storytelling, ideally rooted in copywriting.
• A portfolio that demonstrates your creative judgement and makes your own role and contribution clear.
• Experience translating brand strategy into creative ideas that work across channels and markets.
• Experience building guidelines, templates, tools or processes that enable others to produce good work within a brand.
• Practical experience experimenting with AI in creative production, and thoughtful examples of what you've learned.
• Good business judgement and the ability to prioritise creative capacity across competing needs.
• The ability to build strong working relationships across creative, product and commercial teams.
• Excellent written and spoken English.

Experience running an internal agency or retainer model is a strong advantage.

Not required

You don't have to know Swedish. Daily work is carried out in English and the Mentimeter team currently boasts over 50 nationalities!

Compensation

At Mentimeter, we believe in fair and transparent compensation that grows with you.

The salary range for this role is SEK 84,000 - SEK 98,000 per month. It's intentionally broad to reflect the different stages of growth within the role. Where an individual is placed within the range depends on factors such as relevant experience, demonstrated skills, and alignment with the role's requirements.

We're committed to supporting your growth. You'll have ongoing development conversations with your manager and build skills, contribute to our mission and have meaningful impact.

In addition to your monthly salary, we offer a comprehensive benefits package - learn more about it here: https://www.mentimeter.com/benefits/stockholm

What Mentimeter can offer

At Mentimeter we can offer a diverse and inclusive work environment supported by smart and driven colleagues. We believe in continuous professional development for all of our colleagues and therefore offer access to a leadership program (including external personal coach) and relevant education to ensure that we continue to be state-of-the-art when it comes to innovating and building Mentimeter. Your place will be in a growing company with lots of career opportunities, working on a beloved product used by more than 300 million people. It’s not all about work though, we also offer a very healthy view on work-life balance.

All of this comes attached with a competitive compensation and benefits package, including pension contributions. Learn more about our benefits by visiting our Benefits & Perks page

AI and Hiring at Mentimeter

At Mentimeter, we believe AI helps us work smarter - but it never replaces the human assessment, curiosity, and personal connection that define our culture and our hiring. We use AI as a sparring partner: to bounce ideas, bring new perspectives, support structure, and make our work more efficient. But the meaning, decisions, and interactions always come from people. AI strengthens our work, but it does not define it. At Mentimeter, we’re not building an AI-driven hiring process - we’re building a people-first culture, where technology helps us listen, learn, and grow together.

Culture at Mentimeter

At Mentimeter we believe in giving everyone a voice - regardless of who you are. So we build a platform that does just that. Our platform is not only our product but also our organization. A platform where people feel safe, where differences are embraced, a place where you can have fun. We strongly encourage applicants who are people of color, LGBTQ+, women, people with disabilities, and/or formerly incarcerated people, and a college degree is not strictly required. In order to give everyone a voice, we need to be as diverse as our users.

Learn more about our culture by visiting our Culture page.

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