Product Manager- HPV HCP

Job Description

The HPV HCP Product Manager is responsible for supporting the development and execution of brand and HCP engagement strategies for the HPV vaccine portfolio, with a strong focus on healthcare professional education, demand shaping, and customer experience.

This role partners closely with cross-functional teams to translate strategy into integrated, compliant, and impactful execution, contributing to sustainable growth of the HPV franchise in Vietnam.

Key Responsibilities

1. Brand & HCP Strategy Execution

• Support the development and execution of HPV HCP brand strategy and annual marketing plans, aligned with BU priorities.

• Translate brand strategy into clear, actionable tactical plans and campaigns.

• Contribute to customer segmentation, targeting, and prioritization for HCP engagement.

2. Integrated HCP Engagement (Omnichannel)

• Lead execution of integrated HCP engagement initiatives, including digital, face-to-face, and hybrid channels.

• Manage key HCP platforms (e.g. HPV Academy, digital tools/apps) as strategic enablers, not standalone assets.

• Ensure consistent messaging and customer experience across channels.

• Track effectiveness of HCP engagement using defined KPIs and derive insights for optimization.

3. Content & Communication Management

• Develop and manage HCP-focused marketing materials and educational content, aligned with brand strategy and compliance requirements.

• Coordinate closely with Medical Affairs to ensure scientific accuracy and balance.

• Support innovative approaches to HCP education and engagement within company guidelines.

4. KOL & Stakeholder Engagement Support

• Support identification and engagement of KOLs and key HCPs in collaboration with Medical and relevant stakeholders.

• Coordinate HPV-related educational activities, webinars, and scientific exchange initiatives.

• Build understanding of the HPV ecosystem and stakeholder dynamics.

5. Cross-Functional Collaboration

• Work closely with Medical, Sales, Access, and other functions to ensure aligned execution of HPV strategies.

• Support field teams with appropriate tools, materials, and insights to enable effective implementation.

• Participate in cross-functional projects and BU initiatives as required.

6. Performance Tracking & Insights

• Monitor campaign and initiative performance against objectives and KPIs.

• Prepare analysis, insights, and summaries to support decision-making and continuous improvement.

• Develop strong understanding of market trends, customer needs, and competitive dynamics in HPV.

Qualifications & Experience

• Bachelor’s degree in Marketing, Pharmacy, Life Sciences, or related field; Master’s degree preferred.

• Minimum 3-5 years of experience in product management, marketing, or commercial roles within pharmaceutical or healthcare industries.

• Experience in HCP marketing, brand execution, or vaccines is a strong advantage.

• Good understanding of omnichannel marketing and digital engagement principles.

• Strong analytical thinking with ability to translate data into insights.

• Excellent collaboration and communication skills.

• Familiarity with pharmaceutical compliance and ethical standards.

Capability Expectations

• Demonstrates ownership mindset for assigned brands / projects.

• Able to manage multiple initiatives with good prioritization.

• Learns quickly and applies strategic guidance into high-quality execution.

• Progressive readiness to take on broader brand responsibility over time.

Required Skills:

Preferred Skills:

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