Program Manager, Product Immersion and Testing

The Product Immersion & Testing Team within Business Product Marketing (BPM) is seeking a Program Manager who is passionate about customer insights, testing, launching, and scaling Meta's newest business and marketing solutions. We accelerate business growth and product development by integrating the voice of the customer into our product marketing flywheel, leveraging insights to drive impactful strategies and outcomes.

You have experience navigating ambiguity, defining project scope independently, and aligning stakeholders around a clear plan of action. You have a proven track record of managing complex projects, collaborating across Product Management, Engineering, Data Science, Product Marketing, and leveraging customer insights and data analysis to inform decisions. You have deep experience with Meta's business tools (e.g., Ads Manager), marketing, and measurement, and you have experience distilling complex ideas into actionable insights.

Responsibilities

Lead Product Immersion & Testing Initiatives: Manage, monitor, and recruit for product tests (alpha, beta, GA) and immersions, driving delivery of multiple projects as the main point of contact for Product, Sales, and Data Science Planning and Strategy: Define goals, identify clients, coordinate logistics, and compile key information into briefs for immersion and testing projects Cross-Functional Collaboration: Work extensively with Product Managers, Product Marketing, Data Science, Engineering, and User Research to scope out and test design/requirements, manage logistics, and surface insights to inform product and business outcomes (product changes, roadmap impact) Communication: Effectively communicate relevant insights and findings to cross-functional teams, influencing roadmap prioritization and developing solutions to fix problems at scale Process Improvement: Inform, influence, and execute new processes based on analysis and impact metrics to improve efficiency and the quality of support Issue Resolution: Troubleshoot and problem-solve issues (bugs, feature requests, product confusions) during testing and immersions, utilizing escalation paths and updating stakeholders Travel: Support in-market experiences, with up to 20% travel (including international)

Qualifications

10+ years' experience in program/project management, customer service, marketing, user/UX research, operations, or product testing Experience managing, tracking, and measuring digital marketing campaigns Experience designing and operating structured product testing or user research programs at scale, including program development, participant management, and insight synthesis Experience leading complex, cross-functional programs with multiple concurrent work streams, managing dependencies, risks, and stakeholder alignment across technical and non-technical teams Experience communicating program strategy and product insights to product audiences through written narratives, data-driven presentations, and structured briefings Experience defining program metrics and using data to evaluate a program's effectiveness and drive continuous improvement Experience initiating and driving projects to completion with minimal guidance Experience building relationships with cross-functional teams, delivering impact through communication and influence Experience implementing processes or programs to improve product or team performance Confidence working independently and leading cross-functional teams Understanding of product development, market research, and testing principles Strategic thinking and problem-solving skills Experience with project management tools (e.g., Asana, Jira, Smartsheet) and escalation processes BA/BS degree in a relevant field (e.g., Marketing, Business, Communications, or related field) Experience in adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) Experience working with a broad range of customers or user segments Experience prioritizing and making decisions in fast-moving, ambiguous environments with competing demands Experience with A/B testing Experience with Ads Manager and/or other Meta ad platform interfaces Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements) Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies Experience contributing at both strategic and operational levels