Marketing Operations

We’re seeking our first Marketing Operations hire to own the marketing technology stack, lead lifecycle, attribution, and reporting that make the whole team faster and more accountable. You'll work closely with Marketing, Sales, RevOps, and BizOps to keep data clean, programs running, and leadership confident in marketing's impact. You will lead the systems, processes, and analytics that improve conversion, visibility, and decision-making across the lead-to-opportunity funnel.

What you'll do:

Marketing technology:

• Own, optimize, and govern the marketing tech stack (marketing automation via customer.io, webinar, and event tools) and relevant integrations.
• Reporting and dashboards: Build trusted reporting on pipeline, conversion, and channel performance for the Marketing team and Executive team. Show sourced and influenced pipeline by channel, program, and account. Develop and maintain an attribution model
• Data quality and compliance: Ensure data quality, enrichment, and deduplication, as well as compliance with privacy and consent requirements.
• Campaign operations: Set standards for UTMs, campaign hierarchy, program setup, and QA. Manage forms, landing pages, email programs, list uploads, and registration flows.
• Innovation: Use AI and automation to make the whole team faster.

What we're looking for:

• Significant experience in marketing operations, including a strong background in B2B SaaS.
• Hands-on expertise with a marketing automation platform, and CRM integration with Salesforce, attribution models and exec-level marketing dashboards.
• Strong analytical skills and a systems mindset, with clear documentation and cross-functional collaboration.
• Experience implementing AI technologies to enhance productivity and workflows.
• Experience with PLG, open-source, or product-usage signals feeding a sales-led motion.
• A foundation-builder's mindset: you're motivated by creating processes, systems, and measurements where little exists today
• Excellent communicator who can partner with founders, Sales, RevOps, and Engineering and move fast in a small, high-ownership team.
• SQL and BI tool experience (Metabase!)