Demand Generation Manager
First seen by Alion on Sep 24, 2026.
Location: Bengaluru
Experience: 7 - 10 years
About the Company:
Industry Preference: IT Services, IT Infrastructure Services, Digital Transformation, Managed Services
About the Role:
We are looking for a highly driven and results-oriented Demand Generation Manager to join our Business Development Group (BDG). The ideal candidate will be responsible for creating and nurturing demand within target accounts through a multi-channel outreach strategy, helping accelerate pipeline growth across strategic industry segments and geographies.
This role requires a well-rounded demand generation professional who can combine market research, account intelligence, digital outreach, LinkedIn engagement, email campaigns, event-led demand creation, and direct prospect engagement to generate qualified opportunities for the sales organization. The successful candidate will work closely with Marketing, Sales, Pre-Sales, and Account Teams to identify high-potential prospects, engage key stakeholders, and drive measurable business outcomes.
Responsibilities:
Demand Generation & Pipeline Development:
- Develop and execute integrated demand generation programs to create awareness, engagement, and qualified opportunities within target accounts.
- Identify and prioritize target accounts and buying centers through proactive market and account research.
- Build and manage outreach campaigns across multiple channels including:
1. Email marketing
2. LinkedIn and social selling
3. Events and webinars
4. Industry forums and communities
5. Targeted calling and follow-ups (when required)
- Generate and nurture marketing-qualified leads (MQLs) and sales-qualified opportunities (SQLs).
Account-Based Marketing (ABM) Support:
- Support account-based marketing initiatives by identifying key decision-makers, influencers, and buying committees.
- Develop account-specific engagement strategies and messaging.
- Partner with sales teams to drive penetration into strategic named accounts.
Research & Market Intelligence:
- Conduct detailed account, industry, competitor, and stakeholder research.
- Identify business initiatives, technology priorities, organizational changes, and trigger events that can be leveraged for outreach.
- Utilize sales intelligence and marketing technology platforms to improve targeting and conversion rates.
Campaign Execution:
- Design and execute targeted outbound campaigns.
- Collaborate with content, digital marketing, and sales teams to create compelling messaging and campaign assets.
- Manage lead follow-up processes and ensure timely engagement with prospects.
Event-Based Demand Generation:
- Support pre-event, during-event, and post-event demand generation activities.
- Drive attendee engagement and conversion from webinars, trade shows, executive roundtables, and customer events.
- Coordinate follow-up campaigns to maximize event ROI.
Performance Management:
- Track campaign performance, lead quality, pipeline contribution, and conversion metrics.
- Provide regular reporting and insights to marketing and sales leadership.
- Continuously optimize outreach strategies based on performance data and market feedback.
Key Success Metrics:
- Qualified pipeline created.
- Number of meetings and opportunities generated.
- Conversion rates across outreach channels.
- Engagement within target accounts.
- Support to sales teams in opening and expanding strategic accounts.
Why Join Us?:
This role offers the opportunity to work at the intersection of marketing and sales, directly influencing business growth across strategic accounts and markets. You will play a critical role in building pipeline, enabling sales success, and shaping the organization's demand generation strategy.
Qualifications:
- Bachelor's degree in marketing, Business Administration, Engineering, or related field.
- 7 - 10 years of experience in Demand Generation, Business Development, Lead Generation, Inside Sales, or Account-Based Marketing.
- Prior experience in IT Services, IT Infrastructure Services, Cloud, Cybersecurity, Managed Services, Digital Workplace, Data & Analytics, or similar technology domains is strongly preferred.
- Demonstrated experience in generating enterprise-level opportunities through outbound and account-based approaches.
- Strong understanding of B2B buying cycles and enterprise sales processes.
Required Skills:
Functional Skills:
- Demand Generation
- Account-Based Marketing (ABM)
- Lead Generation & Lead Nurturing
- Enterprise Prospecting
- Market Research & Account Intelligence
- Campaign Management
- Event Marketing Support
- Sales Pipeline Development
- Stakeholder Mapping
Tools & Platforms:
Experience with one or more of the following:
1. LinkedIn Sales Navigator
2. ZoomInfo, Draup, Demand base or similar platforms
3. CRM platforms such as Salesforce, Dynamics CRM, HubSpot, etc.
4. Marketing automation platforms such as Marketo, HubSpot, Eloqua, or Pardot
Personal Attributes:
- Strong written and verbal communication skills.
- High level of initiative and ownership.
- Analytical mindset with strong attention to detail.
- Ability to engage confidently with senior business and technology stakeholders.
- Strong collaboration and stakeholder management skills.
- Results-oriented and comfortable working in a fast-paced environment.
Skills
Demand Generation, Inside Sales, IT Services Sales, IT Sales, IT Infrastructure Services Sales, Account Based Marketing, Account Management