Activation GTM Manager
Confirmed on the employer's own hiring board on Oct 1, 2026. First seen by Alion on Sep 30, 2026. Microsoft scores B on the Alion truth index.
The Sales Enablement & Operations (SE&O) team plays an essential role in translating Microsoft’s Commercial Strategy to a local execution plan and driving operational excellence to achieve the greatest results possible. Our team drives cross-Region, cross-Area and cross-Subsidiary insight and execution excellence, bringing strategy and priorities to life by accelerating the pace of transformation and enabling Microsoft to deliver business impact at scale.
Responsibilities
As the Activation GTM Manager for AI Business Process in GCR (PRC/HKG/TWN), you will accelerate revenue growth, boost field agility, and deliver results with our field sellers by deepening your partnership with key stakeholders across GCR, Sales Excellence, sales, marketing, consulting, customer success, and partner functions, supporting One-Microsoft. You will focus on driving alignment across processes and tools, leading with a cross-solution approach to optimize pipelines, ensuring effective communication and flawless execution, and leveraging insights to drive data-driven decision-making. This role is critical to driving customer adoption at scale, driven by deep solution area domain, product truth, and partnerships with sales, marketing, operations, and sales excellence.
Qualifications
We’re looking for a highly driven, motivated marketing or sales individual to join our Go-to-Market (GTM) team. This role requires someone who acts as a thought leader, tracks success criteria and performance metrics, works with emergent technology, creates alignment and action across teams, removes roadblocks, and simplifies complex concepts. This individual truly lives for big challenges. This opportunity will allow you to accelerate your career growth, develop deep business acumen, and hone your leadership skills.
- You will collaborate with Areas to drive GTM for aligned Conversations, identifying growth opportunities in the market and builds clear execution plans and align, influence and coach field teams, sales operations, marketing plans, business rhythms and change management to convert strategic priorities into local execution across Microsoft core teams to bring the voice of field and co-design strategy and programs
- You will Lead Sales Activation and collaborate with Activation GTM Managers to land and champion Conversations, Highly Engaged, SPA and other signals, activating connected sales and marketing execution in every segment to maximize performance and share
- You will collaborate with GPS for local partner-led marketing strategies and demand generation that support Conversation performance and champion Microsoft strategy and Solution Areas and builds industry presence
- You will be responsible for Product Leadership and advocate as the voice of the Customer, Partners and Field to provide thought leadership on competitive landscape, solution area gaps, sales trends, etc. to drive improvements on the GTM plan and grow organization capability to drive true insights, learnings and blockers for leaders, managers and sellers
- You will drive standardized rhythms and tools that drive increased customer and partner facing time for sellers and activate leaders and managers on investments and resource optimization, leveraging data and analysis
- You will exemplify Microsoft Values, Culture, Leadership Principles and create clarity by creating a shared understanding and building a clear course of action as well as be a boundary-less leader who pursues right outcomes to achieve success
Qualifications
Required (RQs)
- 5+ years marketing strategy, business planning, sales enablement, business development, technical pre-sales or related work experience
- OR equivalent experience
Preferred Qualifications (PQs)
- 8+ years marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work experience AND Bachelor's Degree in Business, Marketing, Computer Science, or related field OR equivalent experience
- 5+ years experience managing and expanding a product/solution portfolio and driving demand generation and pipeline acceleration within a complex (e.g., multinational or matrixed) organization
- OR equivalent experience
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.