Founding Head of Marketing
About MindFriend:
MindFriend is a technology marketplace helping individuals discover, compare, and book independent licensed and accredited mental-health professionals.
The wider ecosystem includes clinician-led education, social channels, expert interviews, future workplace-wellbeing services, and human-led, non-clinical AI tools. The brand is built around quality, transparency, trust, and clinician independence.
The opportunity:
We are looking for a Founding Head of Marketing to establish the strategy, priorities, systems, and team required to take MindFriend from pre-launch to a measurable and scalable acquisition engine.
This is not a narrow social-media or advertising position. The successful candidate will own the complete marketing function while remaining hands-on during the pre-launch and early-growth stages.
Responsibilities: Please note the below responsibilities are not capped - this is subject to YOU bringing tasks as the expert.
* Create and execute an integrated go-to-market strategy
* Translate company objectives into marketing workstreams, budgets, deadlines, and measurable outcomes.
* Own brand positioning, messaging, and campaign consistency.
* Develop acquisition strategies for both sides of the marketplace: service users and professionals.
* Lead organic social media, community engagement, content distribution, and collaborator relationships.
* Plan and manage paid acquisition across Meta and Google, including account setup, budgets, testing, optimisation, and reporting.
* Build authentic clinician-led and user-generated content strategies.
* Turn marketing priorities into briefs, scripts, shoots, and reusable campaign assets.
* Lead email and lifecycle marketing.
* Develop partnerships, PR opportunities, referral channels, and brand collaborations.
* Improve the customer journey from content or advertising through profile discovery and completed booking.
* Establish practical KPI reporting that gives leadership clear progress, risks, and recommended actions.
* Ensure public claims are accurate, evidence-based, and appropriate for a mental-health marketplace.
* Communicate proactively with leadership and cross-functional teams.
Candidate profile:
* Significant experience leading growth, brand, or full-funnel marketing in an early-stage or rapidly growing company.
* Evidence of creating and executing a complete marketing strategy-not only contributing to individual channels.
* Strong performance-marketing experience, particularly with Meta and Google Ads.
* A record of converting content, social engagement, and partnerships into measurable commercial results.
* Strong understanding of customer journeys, conversion funnels, attribution, and experimentation.
* Experience managing budgets and allocating resources based on evidence.
* Confidence across brand, creative, content, paid media, email, partnerships, and PR.
* Experience briefing and managing producers, designers, creators, agencies, or freelancers.
* Strong analytical judgement and clear communication with leadership.
* A proactive and accountable working style.
* Willingness to remain hands-on while building the systems and team required to scale.
Particularly valuable experience:
* Two-sided marketplaces.
* Healthtech, mental health, wellbeing, or another trust-sensitive sector.
* Taking a product from pre-launch through its first meaningful customer acquisition.
* Building a marketing team from a lean initial structure.
* Clinician-led, expert-led, or educational content.