Senior Marketing Manager

Senior Marketing Manager

Job Overview

Join Mindsite as a Senior Marketing Manager (Inbound & Demand) and take full ownership of building and scaling our inbound and conversion engine. This is a hands-on role focused on generating qualified pipeline, optimizing conversion across the funnel, and turning marketing into a measurable revenue driver. You will work closely with product and sales teams to create high-impact campaigns, sharpen our messaging, and drive consistent growth in a B2B SaaS environment.

What we’re looking for:

• 3-5+ years of experience inB2B SaaS marketing.
• Proven experience in demand generation, inbound marketing, andgrowth marketing.
• Strong hands-on experience in building and optimizing marketing funnels.
• Experience in both SMB and enterprise-focused marketing, with a clear preference for enterprise-level positioning and execution.
• Strong understanding of performance marketing in a B2B context, including paid acquisition and conversion optimization.
• Proven track record of generating qualified leads and contributing directly to pipeline growth.
• Strong copywriting skills with the ability to translate product features into clear value propositions and ROI-driven messaging.
• Experience with landing page creation, optimization, and A/B testing.
• Hands-on experience managing paid acquisition channels, especially LinkedIn Ads (Google Ads and Meta are a plus).
• Experience with retargeting strategies and campaign optimization based on conversion data.
• Familiarity with lead scoring, attribution models, and funnel performance tracking.
• Experience working with tools such as Figma (for reviewing and guiding design) and Jira (for cross-team coordination).
• Ability to work cross-functionally with product, design, and sales teams.
• Fluency in English is a must.

In this role, you will:

• Build and scale inbound channels from scratch, including SEO, landing pages, and lead magnets.
• Design, optimize, and own the full marketing funnel from first touch to qualified meeting.
• Generate high-quality inbound leads that convert into real pipeline for the sales team.
• Own and continuously improve all core marketing assets, including website, landing pages, and product messaging.
• Translate product capabilities into clear, compelling, and ROI-focused narratives.
• Launch, manage, and optimize paid acquisition campaigns, with a strong focus on LinkedIn Ads.
• Set up and manage retargeting flows to improve conversion across the funnel.
• Continuously analyze performance data and optimize campaigns for better CAC and conversion rates.
• Redesign and execute email marketing strategies, including segmentation, flows, and campaigns.
• Focus on improving reply rates and meeting conversion rather than vanity metrics.
• Plan and execute event marketing strategies, including pre-event and post-event campaigns.
• Turn event participation into measurable and trackable pipeline contribution.
• Collaborate closely with sales and product teams to align marketing efforts with business goals.

What We Offer:

Competitive Compensation: Salary indexed to foreign currency rates, plus performance-based bonuses.

Flexible Benefits: Health insurance, Apple devices, meal cards, therapy & wellness reimbursements, and more.

Time Off That Respects You: 10+ vacation days plus your birthday off.

A Culture That Builds Leaders: Join a driven, collaborative team shaping the future of e-commerce with industry leaders like P&G, Unilever, and Colgate-Palmolive.

Endless Learning Opportunities: Stay on top of industry trends and sharpen your skills with continuous learning support.

About Mindsite

Mindsite is a fast-growing SaaS company helping brands win online through actionable e-commerce analytics. From product availability and pricing to visibility and sentiment, we empower leading FMCG players with insights that fuel growth.