Visual Designer

• Design high-quality visual assets for user acquisition campaigns, including but not limited to event posters, banners, in-feed advertisements, and landing pages.
• Produce visuals that resonate with target audiences and align with acquisition funnel logic, helping to improve ad click-through rates and conversion efficiency.
• Independently manage the full design lifecycle - from brief interpretation, concept development, stakeholder communication, iteration, to final delivery - coordinating cross-functional resources to ensure on-time execution.
• Track ad creative performance metrics, collaborate with the business team to iterate on design solutions, and adjust visual direction based on acquisition data to maximise growth impact.
• Support the broader team with additional visual design tasks and cross-functional coordination to ensure all front-end acquisition design work progresses smoothly.

Requirements

• Bachelor's degree or above in a design-related discipline (Graphic Design, Visual Communication, Advertising Design, or equivalent)
• 3+ years of professional design experience; experience in cross-border financial services or fintech brokerage design is strongly preferred.
• Fluent in Cantonese and Mandarin; working proficiency in English.
• Proficient in all design tools required to deliver projects, including but not limited to 3D software (C4D, Blender), Figma, and Adobe Creative Suite.
• Strong foundational design skills with a clear understanding of conversion-driven advertising principles.
• Familiarity with on-platform/off-platform ad specifications, AIGC tools (e.g., Midjourney, Stable Diffusion), and a portfolio showcasing successful brand marketing or performance advertising campaigns are all a plus.
• Self-driven with strong execution skills - able to proactively manage project progress, flag issues early, and push deliverables to completion in a fast-paced, cross-border business environment.
• Deep understanding of Hong Kong user aesthetics, local advertising trends, and cultural nuances.
• Proven track record in front-end acquisition advertising and conversion-focused creative design is highly preferred.