Content Creator

• Develop and maintain compelling brand voices tailored to different audiences and platforms.

• Write high-converting ad copy for digital advertising campaigns.

• Create engaging short-form video scripts for Instagram Reels, TikTok, and other social media platforms.

• Apply modern copywriting frameworks such as AIDA, PAS, and storytelling techniques to create persuasive content.

• Develop creative hooks, headlines, calls to action, and messaging angles that capture attention.

• Collaborate with marketing, creative, and video production teams to develop effective campaign concepts.

• Adapt copy based on brand guidelines, campaign objectives, and target audience insights.

• Review content performance and refine copy based on engagement and conversion metrics.

• Stay up to date with social media trends, digital advertising practices, and emerging content formats.

Requirements

• 2+ years of content creation experience within a digital agency.

• A strong portfolio showcasing diverse writing styles (Storytelling to Direct Response).

• Fast execution under tight deadlines with a sharp eye for social media trends.