Creative Designer

About Us

NALA is building Payments for the Next Billion. Faster, smarter, and fairer transfers for everyone. Since 2022, we've grown our business 120x, grown the team from 9 to 150+, raised $50M+ from top-tier investors, and were named to the Forbes Fintech 50 in 2025 & 2026.

We operate two core products:

• NALA, our consumer app makes cross-border payments cheaper, faster and more reliable for the global diaspora. Allowing users to send money from the UK, US and EU to Africa and Asia.
• Rafiki, our B2B payments infrastructure, is powering global payments for global giants like MoneyGram & Western Union.

Our team includes alumni from Wise, Stripe, Monzo, Revolut, and CashApp, operators who've scaled world-class products. We act with urgency, think deeply, and put our customers first always.

At NALA, this isn't just a job. It's ownership, impact, and the chance to change global payments forever.

Join us in building Payments for the Next Billion.

Your Mission

Our marketing team turns a fast-moving product into a brand people trust and talk about. Your mission is to make NALA impossible to ignore across the markets we serve: to give our launches a look and a story that stops the scroll, builds brand consistency where there's none today, and turns creative output into measurable reach, engagement, and growth across 25+ social pages and ~20 markets.

Your Responsibilities in this Role

• Own the look of all marketing output (website, social, paid ads, CRM) and bring brand consistency where there's none today.
• Turn product launches into on-brand campaigns: own the story, the hook, and the narrative.
• Ship across our 25+ social pages and build + iterate paid assets across ~20 markets, learning fast from what converts.
• Adapt creative per market (Kenyan, Tanzanian, Nigerian, Filipino and beyond) for audiences that are diverse, not one country or one culture.
• Direct video end to end: storyboard, look, typography, motion, pacing.
• Create illustration and visual assets: icons, illustrations, characters, backgrounds, 3D.
• Deliver print-ready artwork for large format: brief printers, check proofs, ship clean files.
• Turn requests around fast: small asks same day, campaigns in days.
• Review other teams' assets for brand alignment.

Must-have requirements

• Strong portfolio with 3-4 years minimum, including paid ads and branding work.
• Fluent in Figma and Adobe Creative Suite, plus AI design tools (Higgsfield, OpenArt). Prompting skill matters more than which tool you reach for.
• Comfortable creating and editing video, including with AI.
• Native fluency in social. You can break down why something went viral, then rebuild it for us, with a real body of work you've posted and watched perform.
• Proactive by default: spots the gap, makes the thing, brings it unasked.
• Takes feedback as fuel: shares early, comes back with options instead of a defence.
• Sharp communication, high attention to detail, and turns data into creative calls.
• Fast: small asks same day, campaigns in days.

Nice to have requirements

• Content that's gone viral or driven measurable growth.
• Genuinely likes the making: chases ideas, tries untested formats, is wrong in public sometimes.
• Restless with tools: tests new models on your own time and reports back.
• Experience designing for African and Asian audiences, and an eye for what's funny and native in those social cultures.

Success in the role looks like

3-Month Metrics

• Measurable lift in reach and engagement across our 25+ social pages versus your starting baseline.
• Turnaround rhythm established: small asks same day, campaigns shipped in days.
• At least one product launch taken from brief to on-brand campaign across social and paid.

6-Month Metrics

• Paid and performance assets iterated across ~20 markets with a clear read on what converts.
• Downloads from organic content up on baseline, with zero spend behind it.
• Brand guidelines applied consistently across our highest-traffic social pages and core paid channels.
• A library of reusable brand, video, and illustration assets that raises the quality bar for the whole team.

Interview Process

You will need to first submit your application through our ATS Workable. There is no need to submit a Cover Letter.

If successful you will be selected for our interview process which has 4 stages:

• [30mins] Interview with the Talent Team
• In this stage we want to get to know you a bit more and follow up on your experience and motivations. The best preparation would be to really know why you applied for the role (i.e. your application questions).
• [1hour] Interview with the Hiring Manager
• In this stage, we want to get to know you and your experience and we will focus closely on your creative work and the thinking behind it. The best preparation is to walk us through your portfolio and know it really well.
• Assessment and assessment review interview
• We will want to test your creative and campaign instincts via a short exercise based on a fictitious brief that could happen in the role.
• The Hiring Manager will go through your submission with you, allowing time for you to present your work and field questions related to the task.
• [45mins] Leadership Interview(s)
• The final interview will involve speaking with a member of our leadership team about your motivation for the role and will be a great opportunity to ask any questions you have about the business.

⭐ Benefits

• Private Medical Insurance: Full medical cover through a leading UK provider, because your health comes first.
• Life Insurance: 3x salary cover, giving you and your family peace of mind.
• 27 Days Off Plus UK Bank Holidays: Take the time to decompress. Working at a startup is hard!
• Birthday Leave: Celebrate your special day with a bonus day off to take off in that month.
• Enhanced Parental Leave: We offer 16 weeks of full pay for the primary caregiver and 4 weeks of full pay for the secondary caregiver (After a 6-month probationary period)
• Enhanced Pension: Salary sacrifice pension scheme via Penfold giving you flexibility and control on how you save for your future!
• Global Workspace: Get access to WeWork locations worldwide.
• Learning Budget: Fuel your growth with $1000 annually for learning and development.
• Sarabi: Themed snacks and Friday lunch focused on building great working relationships with the team.
• Monthly Socials: Join fun social events every month for great times.
• Free Coffee: Enjoy barista-style coffee at your fingertips.