Event Manager

Influencer strategy and campaigns

•         Build the influencer and ambassador strategy for each brand: RedRex (bodybuilding and new audiences), Challenger (accessible, mass fitness and wellness), Victor Martinez (premium athlete-led)

•         Plan and run large micro-influencer campaigns for each brand, including product seeding and gifting

•         Build creator activity for international markets, including the USA

•         Set campaign goals, budgets and KPIs, and report results to the CMO

Sourcing, contracts and relationships

•         Identify, vet and recruit creators and athletes in Egypt and internationally, checking audience quality and brand fit

•         Negotiate fees, agree deliverables and usage rights, and manage contracts and payments with the finance team

•         Maintain a database of creators, ambassadors and talent, with performance data and relationship notes

•         Manage ongoing ambassador relationships so creators stay engaged and on-brand

Briefing and content approval

•         Write creator briefs with the Social Media Managers and Copywriter, covering claims and compliance requirements

•         Manage content approvals and make sure creator posts meet advertising disclosure and health-claim rules

•         Pass approved creator content to the Social Media Managers for amplification and to the Designer and Copywriter for reuse in ads and web

Events and activations

•         Identify, plan and deliver events, expos, gym activations, athlete appearances and launch events across Egypt and internationally

•         Manage event budgets, suppliers, venues, logistics, staffing and sampling

•         Brief the Designer on event visuals and the Social Media Managers on live coverage

•         Report on event return: leads, sales, content produced and brand reach

Nature’s Rule and partnerships

•         Support trade shows and manufacturer-focused events for Nature’s Rule, working with the commercial team

•         Explore partnerships with gyms, federations, retailers and sports organisations

Requirements

• Essential

  •         2+ years in influencer marketing, talent management, event management or sponsorship, ideally in fitness, sport, nutrition or wellness

  •         Proven record running influencer campaigns and negotiating with creators and agents

  •         Strong commercial skills: budgets, contracts, and measuring return on spend

  •         A strong network in the Egyptian and wider MENA fitness and creator community

  •         Fluent English and Arabic, spoken and written

  •         Excellent organiser, able to run several campaigns and events in parallel

  •         Willingness to travel and to work evenings and weekends around events

  Desirable

  •         Experience with bodybuilding, gym or athlete communities

  •         Experience with influencer platforms and tracking tools

  •         International experience, ideally with US or UK creators

  •         Knowledge of advertising disclosure and supplement-claim rules