Director, New Business Development & Franchise Marketing, South Korea

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

At Universal Products & Experiences (UP&E), we don’t just create products-we create a universe that fans can hold in their hands, wear, play, read, and experience every day. From Jurassic World’s roaring adventures to the playful charm of Minions and the timeless wonder of Back to the Future, we transform stories into unforgettable moments that spark joy across the globe.

UP&E has grown rapidly while keeping the energy, agility, and inventive spirit of a start-up. Our mission is bold: to take imagination beyond the screen and into the real world through innovative products, immersive retail moments, and extraordinary theme park destinations. We bring both Universal-owned and third-party worlds to life across expansive theme park destinations, e-commerce platforms, live entertainment venues, and global retail partnerships-fueling fandom everywhere it lives. Whether it's iconic toys, fashion collaborations, books, collectibles, lifestyle products, or cutting-edge video games, we work with world-class licensees and creators to make our universe tangible.

Here, creativity meets technology, and strategy meets storytelling. We connect design, commercial excellence, and fan passion to deliver experiences that millions cherish-inside the parks and far beyond them. As part of Universal Destinations & Experiences, you’ll join a global team that thrives on collaboration, imagination, and the power of culture-shaping ideas. Your work will inspire fans, uplift communities, and leave a lasting mark on entertainment history.

We believe in a workplace where every voice matters, every perspective is valued, and every colleague can shine. That’s how we strive to be an employer of choice for talent and a partner of choice for retailers, licensees, and creators who share our passion for world-class storytelling. If you’re ready to bring imagination to life and create moments that resonate worldwide-your next adventure starts here.

Join us and help create moments that matter. https://www.universalproductsexperiences.com

Summary:

Universal Product & Experiences’ New Business Development & Franchise Strategy team drives the global vision and strategic development and execution of new business, franchise strategy, and marketing plans to cultivate brand growth and drive revenue throughout the franchise ecosystem. We are a high-performing team of makers, thinkers, leaders and rebels whose passion is to ignite ideas every day, in a culture that celebrates creativity, fresh thinking, executional excellence and each other.

The Director, Business Development & Franchise Strategy is responsible for leading the growth and development of NBCUniversal properties into global franchises. Key functions include long term strategic planning for priority IP, ideation and execution of new business models, and creation of innovative marketing plans that maximize NBCU IP cross-company, ensure long-term success, and ultimately drive revenue and brand value for NBCUniversal. Reports directly to Managing Director, UP&E Korea.

Responsibilities include:

New Business Development & Franchise Strategy

• Develop strategic Korea business plans for new business (Retail, Gaming, Experience, and digital) franchises and guide implementation to drive CP revenue and build brands.
• Partner with Category/Product development team planning considering lifecycle, revenue potential, portfolio fit and long-term proposition
• Define brand portfolio strategy while working to identify new opportunities across key demographics and platforms
• Lead development of bridge content and digital/social strategies to manage lifecycle for franchise
• Serve as a thought leader to drive innovation with new business models, unique partnership and first of its kind go to market strategies
• Oversee the analysis and tracking of relevant metrics to support business case modelling and scenarios

• Develop and execute territory specific franchise marketing activations, to support UP&E while creating demand value and awareness
• Develop cross-divisional symphony programs (both marketing and PR) with other NBC Universal business units.
• Partner with Franchise Management (Global and Regional) to guide implementation of franchise strategies and local needs
• Inspire licensee and retailers through engaging brand and retail presentations
• Attend top-tier retail and licensee meetings (i.e. master toy partner) in region, to share brand and retail plans
• Plan screenings for licensees and retailers as required
• Manage location & experience-based activations in markets
• Responsible for overseeing presentation support and coordination of all events in region (summits, KPM’s, trade shows,) from conceptualisation to execution
• Collaborate with global events team to secure required event assets via the events tool kit, including invitation templates, banners, etc. Work with global marketing team to secure required presentations

The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.

Basic Requirements:

• Proven and successful background in Brand Marketing & Management. Media & Entertainment experience a plus
• Excellent strategic planning, analytics and brand development skills
• Experience in translating qualitative/quantitative data into insights that tell stories to a variety of audiences
• Great ability to interact with senior leadership and key stakeholders
• Native Korean speaker, with excellent written, verbal, listening and presentation skills in English
• Strong communication and interpersonal skills, highly collaborative working style
• Deep knowledge of retail business including retail marketing tactics, promotional partners/packaged goods and consumer products
• Relationship builder

Desired Characteristics:

• Results driven - own the numbers, be invested and be hungry to grow the business with solid analytical/financial skills
• Highly motivated, self-starting individual
• Good communicator - honest, transparent, and flexible depending on the audience. The ability to influence stakeholders.
• Highly adaptable to change and stay resilient in a fast-paced and continuously evolving environment Global brand and/or relevant business development experience in Korea local market
• Passionate about content and products
• Proven ability to pitch various partners with strong negotiation skills
• Experience of working in an international environment will be preferred

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].