Paid Media Manager

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Join Telemundo’s Marketing team as a Paid Media Manager supporting integrated campaigns across entertainment, news, and sports. Reporting to the Paid Media Director, you will help turn approved media strategies into effective campaign execution across television, streaming, digital video, paid social, audio, and out-of-home channels. You will work closely with our media agency and internal partners to review media recommendations, coordinate campaign delivery, monitor performance, and identify opportunities to optimize results. You will also supervise a Paid Media Specialist. This is a temporary assignment covering a leave of absence.

This is a project/limited term position, unless otherwise amended or terminated as deliverables within this project are completed.

Key Responsibilities

• Review agency media recommendations and provide actionable feedback in partnership with the Paid Media Director and Audience Strategy team, as applicable.
• Work closely with the media agency to coordinate campaign implementation, track milestones, and support timely delivery across media channels.
• Partner with the Paid Media Director and Audience Strategy team, as applicable, to review key agency deliverables, including tactical plans, flowcharts, media authorizations, launch trackers, and campaign reports.
• Track campaign spending, pacing, flighting, and delivery against approved plans; identify discrepancies and escalate budget decisions or material risks to the Paid Media Director.
• Lead ongoing campaign performance analysis, assessing channel and creative results against relevant KPIs and benchmarks; recommend and coordinate optimizations subject to appropriate approvals.
• Review agency reporting, campaign wrap-ups, and measurement studies; synthesize actionable insights and learnings to inform future campaigns.
• Collaborate with Marketing Strategy, Creative, Social, and Operations on creative mapping, asset readiness, launch priorities, and integrated campaign updates.
• Oversee preparation and accuracy of paid media inputs for internal campaign decks, recaps, and cross-functional updates.
• Supervise and coach the Paid Media Specialist, setting priorities and overseeing quality, deadlines, and adherence to paid media procedures.

Basic Requirements

• 5+ years of experience in paid media planning, activation, campaign management, or related roles at an agency or advertiser.

• Spanish-language proficiency is a must - Written and verbal
• Experience coordinating integrated paid media campaigns across digital and traditional channels.
• Strong analytical skills, including experience interpreting campaign reports, media KPIs, and optimization opportunities.
• Experience monitoring media budgets, pacing, campaign timelines, and execution deliverables.
• Proven ability to collaborate with external agencies and cross-functional stakeholders while managing competing deadlines.
• Experience supervising or providing day-to-day direction to junior team members.
• Strong written and verbal communication skills and proficiency in Microsoft Excel and PowerPoint.

Desired Characteristics

• Experience in entertainment, television, streaming, sports, or multicultural marketing.
• Familiarity with Meta, TikTok, YouTube, connected TV, and other digital advertising environments.
• Experience reviewing brand lift, attribution, or tune-in measurement studies.
• Ability to turn complex performance data into concise recommendations for business stakeholders.
• Strong organizational judgment, attention to detail, and comfort working in a fast-paced environment.

Additional Requirements

• This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].