Category Development Manager
Confirmed on the employer's own hiring board on Oct 23, 2026. First seen by Alion on Oct 22, 2026. Nestlé scores A on the Alion truth index.
POSITION SNAPSHOT
Location: Bangkok
Company: Nestlé
Department: Commercial Development Team
Full-time
Minimum 4 years’ experience in FMCG Category Management
A DAY IN THE LIFE…
To identify business opportunities based on Market & Category insight, leading category development via Shopper Marketing activities.
Gather market and category insights, analyze and translate data into information in order to develop channel plan (ICP) across prioritized sub segment based on internal sell in & sell out data and shopper data
Develop a strong pipeline and the ideal fundamental setup in TH by collaborating with the category development manager to determine product assortment and picture of success per shop type.
Build in depth understanding of local shoppers, consumer and customers to create brand awareness and product visibility at store level (i.e. in-store roadshow, shelf display and sampling).
Create annual promotion plan and propose additional promotion to stimulate sales off-take and evaluate spending vs net sales to align with setting budgets.
Provide market and internal business insight to develop pricing strategy across distribution channel.
Communicate and work together with the sales team and the demand planner to provide bottom-up forecasts by channel and customer based on the BTL/ ATL activities plan.
Responsible and accountable for end-to-end communication and operation flow in modern trade and traditional, as well as for tracking progress, executing launch plans in store.
Support the development of NPD Trade Launch materials suitable to the customers profile.
Lead and Provide guidance and selling tools to PNA (brand promoters) and Merchandisers team when approaching shoppers
(i.e. incentive scheme, product training, shopper engagement tool)
Ensure that strategies and plans are implemented at retailer level which deliver category growth based on consumer, shopper and customer insights. (Category Strategy implementation).
Recommend and develop actionable in-store solutions based on a clear understanding on shopper behavior within the Category.
Establish clear promotional guidelines and continuously evaluate the effectiveness of our promotions.
ARE YOU A FIT?
Minimum 4 years' experience in Trade Marketing/ Category Development and/or Marketing with Sales experience in FMCG is preferable
Multiple stakeholders management
Good command of English
POSITION SNAPSHOT
Location: Bangkok
Company: Nestlé
Department: Commercial Development Team
Full-time
Minimum 4 years’ experience in FMCG Category Management
A DAY IN THE LIFE…
To identify business opportunities based on Market & Category insight, leading category development via Shopper Marketing activities.
Gather market and category insights, analyze and translate data into information in order to develop channel plan (ICP) across prioritized sub segment based on internal sell in & sell out data and shopper data
Develop a strong pipeline and the ideal fundamental setup in TH by collaborating with the category development manager to determine product assortment and picture of success per shop type.
Build in depth understanding of local shoppers, consumer and customers to create brand awareness and product visibility at store level (i.e. in-store roadshow, shelf display and sampling).
Create annual promotion plan and propose additional promotion to stimulate sales off-take and evaluate spending vs net sales to align with setting budgets.
Provide market and internal business insight to develop pricing strategy across distribution channel.
Communicate and work together with the sales team and the demand planner to provide bottom-up forecasts by channel and customer based on the BTL/ ATL activities plan.
Responsible and accountable for end-to-end communication and operation flow in modern trade and traditional, as well as for tracking progress, executing launch plans in store.
Support the development of NPD Trade Launch materials suitable to the customers profile.
Lead and Provide guidance and selling tools to PNA (brand promoters) and Merchandisers team when approaching shoppers
(i.e. incentive scheme, product training, shopper engagement tool)
Ensure that strategies and plans are implemented at retailer level which deliver category growth based on consumer, shopper and customer insights. (Category Strategy implementation).
Recommend and develop actionable in-store solutions based on a clear understanding on shopper behavior within the Category.
Establish clear promotional guidelines and continuously evaluate the effectiveness of our promotions.
ARE YOU A FIT?
Minimum 4 years' experience in Trade Marketing/ Category Development and/or Marketing with Sales experience in FMCG is preferable
Multiple stakeholders management
Good command of English